Analysis and Forecast of the Current Market Trend of Light Goods Vehicles
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1. The price of raw materials rose and the profits of the industry fell. This year, passenger cars such as passenger cars and utility vehicles, as well as commercial vehicles such as passenger cars and heavy trucks, have seen their prices fall in a fierce competition. However, only the price of light trucks has rebounded. Although it is modest, it is symbolic. The meaning is not the same. The price increase of light trucks is caused by the sharp rise in steel prices. Steel is the main raw material needed for automobile manufacturing, and it consumes a large amount, which accounts for about 70% of the weight of the car. This determines that this year's rise in steel prices will inevitably lead to an increase in the cost of light-duty light-duty bicycles that would otherwise have a meagre profit, which will directly lead to The general decline in profits of the light truck industry. However, compared with similar foreign products, domestic light trucks are inversely inverted. Their prices are still only half to one-third that of similar foreign products. Therefore, many light truck products are exported to Southeast Asia and South Asia this year.
2. The constant release of cutting-edge products is the theme of this year. With the increasingly fierce competition in the domestic light vehicle market, the product's market resilience has increased significantly. After the light truck industry's continuous development and efforts in recent years, the production technology of light truck products has gradually matured, and new products suitable for market demand have been introduced. The market position of light trucks will be further consolidated, so the market capacity of the light trucks will further increase. With the increase, the market space brought to the manufacturers has become more and more important. Nowadays cutting-edge products fully reflect the sense of the times and fashion, beautiful appearance, good visibility, good sealing, in the configuration, the degree of comfort, such as car configuration, can turn the cab, safe, reliable, low fuel consumption Good quality and compliance with emission standards;
3. Product differentiation competition. The means of market competition for light truck companies has changed, and more and more attention has been paid to using the product differentiation strategy to compete for the market. In response to the characteristics of demand in different regions, we look for gaps in the market, implement product differentiation strategies, and develop new products to occupy this market. These highly targeted products not only meet the needs of all domestic sectors, but also the international market. It is also quite competitive;
4. The scope of use of light trucks has been expanded and functions have been diversified. Light trucks are convenient, flexible, fast, and low in price. The characteristics of products suitable for short-distance transportation make the light trucks irreplaceable. Therefore, the characteristics of the light trucks also give them a certain market space. In addition, the availability of light truck products has been enhanced, and new products have become more and more abundant. In the future, with the continuous development of China's economy and the increasingly frequent logistics and diversified demand levels, the role of light trucks in economic construction and daily life is becoming increasingly prominent.
5. Modified cars and special vehicles have become bright spots in the rapid growth of the light market. There will be more and more logistics transportation within the city, at the same time. The products have gradually become professionalized, and vans and other special vehicles have become popular in the light-card market. The correlation between light truck products and economic life is getting higher and higher, so at present, the city’s light trucks in the bare car have gradually replaced the modified cars for light cars, and the light trucks (light trucks with enclosed freight cars) have grown rapidly and the demand for special vehicles has increased. Will continue to increase, market capacity will also expand;
6. Rural urbanization has a significant role in the light truck market. The vast market for individual use in rural areas and small towns is growing. The rapid development of the two major markets in rural areas and urban logistics has become the main driving force for the growth of light truck manufacturers. In addition, the accelerated integration of agricultural vehicles and light trucks will create more opportunities for the light truck industry.
7. After-sales service concept changes to passenger cars. In the past, the after-sales service of light vehicle manufacturers was mostly passive service. Now companies are reversing this concept and starting to establish a sense of great service, organically combining pre-sales, sales and after-sales services, changing passive services into moving services, regularly returning users to different contents, and understanding users in a timely manner. The use of the product and product improvement advice;
8. Market concentration further improved. In the first three quarters, the top ten light truck manufacturers in China completed a total of approximately 80% of the market share of light trucks in production and sales, and the competition for ten-billion hegemony has become increasingly fierce.
9. The impact of policies and regulations on the light truck market is growing . Light trucks have always been the most vulnerable to the impact of policy and regulatory environment, especially the more stringent environmental protection policies such as automobile emissions this year (the Euro II standard will be a light truck quality touchstone), car collisions, auto credit, auto recall, auto 3C certification, brand monopoly In particular, the overloading of oversight and catalog management policies have a certain impact on the survival and market development of light truck companies.
10. The "Euro II Standard" is a ticket to the center city. The transport logistics vehicles in major central cities have always been the most important market for high-end light trucks in China. At present, Beijing officially implements emission standards equivalent to Euro II for light vehicles, and Shanghai has stopped giving licenses to light vehicles that do not meet Euro II standards. Major domestic cities will follow suit. Therefore, the high-end light trucks that meet Europe's lI technology will have an advantage in the logistics transportation market in major domestic cities, whether in the near future or in the long term.
11. Agricultural vehicles penetrated into light truck companies. Contrary to the penetration of mainstream light truck companies into agricultural vehicle companies in the past ten years, many four-wheeled agricultural vehicle manufacturers have turned their sights to the upstream products – light trucks, not to go it alone or to joint ventures with orthodox auto plants, which has further complicated the light truck market. . For example, a few days ago, Shandong Wuzheng, FAW Hongta and Shifeng Group cooperated in the production of light-duty trucks to start up and enter the market quickly;
B. Lightweight segment market
1. Analysis of the high-end light truck market price between 6- 11 million, accounting for about 12% of light truck sales, the market share is relatively small. It mainly undertakes logistics transportation in the central city, and its models mainly use vans as its main target market. Representative products Qingling, Jiangling, Ao Ling, Iveco (IVECO-35). The technical characteristics of the first three are the Japanese Isuzu technology, especially the typical 4JB1 diesel engine. There are a small number of turbocharged and individual gasoline engines. The latter is the European model and the engine is the most advanced in the country. Turbocharged diesel engine.
According to some media, the advantages and disadvantages of the above products are as follows: The advantage of Qingling lies in the image of high quality. The most important consumer level is the economically developed region. The users are mainly oil industry, postal industry, financial industry, and communication industry, mainly in the van type. Vehicle-based, mostly used in urban transportation, the disadvantage is that the price has been high; Jiangling advantage in the brand awareness and moderate price, its weakness is basically the same with Qingling; new Austrian bell competitive advantage is "high cost", in In the same configuration with the same grade, the price of Ao Ling is lower than that of competitors by nearly RMB 10,000, so the cost performance is relatively high. But the visibility is lower than the first three. Currently, the high-end light trucks Qingling, Ao Ling, Jiangling and Iveco 35 will not last long. With the launch of JAC “Horseâ€, this monopolistic situation will face change and enter the age of disputes.
2. Mid-end light truck market analysis The price of mid-range light trucks ranges from 4 to 60,000 yuan. The main products are Dongfeng Xiaobawang, FAW Hongta, Times Light Truck, Yuejin, and JAC series. Take large, medium and small cities and urban-rural junctions as their target markets and seek space for development in dedicated (retrofitted) vehicles. Technical features: The main technical components are made in China. Engines such as Yangchai, Chaochai, Yangdong, and Yunnei domestically use engines. Engine power is generally between 40-70Kw.
At present, the maximum capacity of China's light truck market is achieved by this array of products. From the perspective of market or technology, this echelon is the largest market suitable for the current national conditions. Therefore, in the automotive industry, there is a saying that “the middle-and-middle players can get the light-hearted worldâ€. The current mid-end light truck product competition is fierce, and the result is that it increases the price/performance ratio of its own products, and at the same time it also puts great pressure on the top and bottom high-end and low-end markets, thereby accelerating the overall maturity of the entire light truck market.
3. Low-end market analysis The price of low-grade light-duty trucks is generally between 2-40,000 yuan. The main products are Yantai, Kangling, Qingqi, Jinbei, Chang'an and Futian series. The engine is generally equipped with a 480, 485 economy engine with agricultural machinery. The body frame adopts an I-beam front axle. The bearing capacity is greatly improved and the operating system is convenient. This grade of economical and practical light truck is actually an upgraded product of "high-grade agricultural vehicle." The main target markets are the marginal areas of small and medium-sized cities and the county and township-level markets.
In recent years, as national policies have increasingly tightened the management of agricultural vehicles and the purchasing power of farmers has increased greatly, a large number of agricultural vehicle users have begun to switch to the purchase of light trucks. It can be predicted that four-wheeled agricultural vehicles will be quickly replaced by low-end light trucks. There is a huge potential for the light truck market of the first grade, and the competitiveness will also be gradually strengthened.
4. Segmented by Tonnage At present, 1.5-ton light trucks account for more than 60% of the light-duty truck market and dominate the light-duty truck fleet. The flagship product of the future light truck market is still on the 1.5-ton level, and it can even rise to 70% of the market share. Followed by 1 ton, this ton level is suitable for flexible use by small businesses and individuals. The price is economical. It is also an alternative to the four-wheeled agricultural vehicle and has great potential for future development. The 2-3 ton-class light trucks, while maintaining the existing basis, are not a big increase, but due to the relatively large tonnage and relatively high prices, and the higher technical level, they have gradually become a major model of competition among manufacturers. In the 2-3 ton-level light truck market, it has always been monopolized by Dongfeng, Yuejin, Liberation, Jianghuai four traditional brand products, occupying more than 90% of the market, when potential challengers will soon appear.
5. Analysis of the Special Vehicle Market In recent years, the diversified forms of China's special-purpose vehicle market will be further strengthened. The development of economy and science and technology will require more specialized new car varieties to be available. In the future, the mainstream market for special vehicles will be mainly concentrated in the two major sectors of urban construction, services, and high-grade road transport and management. It includes most of the varieties of special-purpose vehicles. These varieties are based on the specific development of various industries or over time. Different regions will form different market hot spots.
At present, China’s high-grade highways are growing at a rate of about 20,000 kilometers per year, and the demand for construction vehicles continues to increase. At the same time, the country implements the strategy of developing the western region, opens up new markets for special vehicles, and brings new business opportunities to enterprises. The success of the Olympic bid and the World Expo will bring opportunities for China's special-purpose vehicle market. The development of urban construction will increase the demand for special vehicles for municipal engineering, special vehicles for sanitation, container transport vehicles, postal transport vehicles, special vehicles for landscaping, commercial vehicles, and fire engines. In short, because special vehicles serve all levels and aspects of social and economic life, the development of each business will bring favorable incentives and great opportunities to the special-purpose vehicle market. 6. Rural Transport Market Analysis China's rural areas are vast. With the continuous improvement of rural economic levels and the acceleration of rural urbanization, the popularity of township road networks, urban and rural trade is increasingly active, and farmers’ purchasing power is becoming stronger. It is also increasing. In addition, as agricultural vehicles and automobiles are included in the same management track, especially when the state implements compulsory scrapping of agricultural vehicles, a large number of farmers have started to replace automobiles, and low-end light trucks have replaced agricultural vehicles as the general trend. The rural mid-to-low-end light truck market with huge potential has become the target of competition among light truck manufacturers. Therefore, low-end light trucks will be the main growth point for light trucks in the rural market.
7. City Logistics Market Analysis The use of light trucks is mainly based on short-distance transport within a radius of 500 km, mainly in the urban areas of the city, as well as in rural areas and small towns. With the development of China's urban logistics industry, the distribution of goods within urban areas and in short-distance is more and more frequent and important, and light trucks have important potential markets in this area.
The huge opportunities in the logistics industry brought about by the economic development of the city have brought huge market space to the modern logistics demand and standard transportation tools. The market's needs are mainly concentrated on medium-to-high-end light truck type modified vans. It accounts for 20% of the capacity of the entire light truck market and increases at a rate of 25% every year. At the same time, this market has higher profits. Nowadays, urban vans will become another growth point for light trucks in the future and have a very broad market prospect.
8. Regional Market Analysis Automobile regional markets are closely related to regional economic development. The market share of various brands in the PRD region is relatively decentralized and varies widely, with medium and high-end products occupying a large market share in this region. For instance, Qingling and JMC, two high-end light truck brands, accounted for sales in this region. It has reached more than half of the national market share. The major market targets of Jianghuai and Yuejin occupy obvious advantages in the Pearl River Delta and the Yangtze River Delta. In recent years, they have rapidly radiated from coastal cities to inland cities and rural areas. Dongfeng's Xiao Bawang and FAW Small Liberation Light Trucks In addition to the coastal economically developed regions, the east, west, south, and northeast China are also the major sales regions. Beiqi Futian Times light truck target area is mainly rural and urban-rural integration, and Yuejin and Jianghuai target areas are mainly in coastal cities such as Guangdong, Zhejiang, Fujian, Jiangsu, and across the country.
D. Judging the 2004 Young Card Market
This year, the production and sales of light trucks in China will likely exceed 800,000 vehicles, which will have a growth rate of around 20%. This growth rate was achieved in the context of the sharp decline in the national automobile passenger vehicle market and the skyrocketing steel prices. With the continued growth of the national economy this year, the increase of economic aggregates, the active use of urban and rural trade, the large-scale substitution of agricultural vehicles by light trucks, and the rapid growth of the areas where agricultural vehicles were mainly used, and the urban logistics market, the young card market will continue to maintain. The pattern of growth. But what is the pattern of the light card at the end of the year? The market left to us is still a little suspense.