Inheritance + Innovation Boosting LEVO Power to Open up a New World--Interview with Zhao Jianlin, Deputy General Manager of Tianjin LEVO Power Co., Ltd.
Tianjin Lovol Power Co., Ltd. is rooted in European technology and has grown up in a continuous line, demonstrating the charisma and quality of an independent brand born out of an extraordinary joint venture. From the establishment of Perkins Power (Tianjin) Co., Ltd. in 1997 to the end of 2007, it was officially renamed as Tianjin Lovol Power Co., Ltd., and Revo Power inherits the progress from Tianjin Perkins to Perkins Revo Power to Revo Power. The brand-name conversion has won the majority of customers' recognition and love for Revo Power. Prior to this, the joint venture was restricted by foreign shareholders, and the products were not allowed to be exported in a single machine. After Loewe Power was selected as an independent brand, the dislocated horse rushed from China to the world. The rapid development of its business and strong brand appeal have attracted wide attention from the industry. Recently, the journalist had the privilege of coming to Tianjin Lovol Power Co., Ltd. and experiencing the scene of a hot work in the factory area. The reporter also had the pleasure to visit the construction of the new plant in Lovol, and plans for the recent development of Revo Power, product technology upgrades, etc. Related questions Interviewed Mr. Zhao Jianlin, deputy general manager of the company in charge of strategy and cooperation (hereinafter referred to as Zhao deputy general manager). Reporter: Parts manufacturers and OEMs want to know what the future development pattern of construction machinery is. How much market demand will there be? Reporter: Would you please tell us about the advantages of Revo Development? Silicone Cover Lid Chuangxin Rubber, Plastic & Metal Co., Ltd. , https://www.chuangxinsilicone.com
Reporter: Hello, deputy general manager of Zhao, please tell us about what trends Lovol Dynamics has in product market planning.
Deputy General Manager Zhao: Revo's development path is based on its development environment. In terms of environmental characteristics, it relies on two companies, Foton Motor and Shandong Lovol Heavy Industry. One of the two companies is doing a better job in the field of commercial vehicles in the automotive industry. One is better in the construction machinery and agricultural machinery sector. Based on such an environment, Revo Power must first make a good match. Rewarding the customers of Foton Motors and Lovol Heavy Industries with first-class products and more considerate services. While being well equipped, Lovol will also continue to pay attention to the market for external distribution, striving to allow more customers to fully understand the charm of the Revo Power International brand, use Lovol power products and enjoy the sincere service of Lovol Power.
In the external competition, the Revo brand belongs to mid-to-high-end brands. There are not many competitors in the industry, and there may be only two or three sub-sectors. For example, a generator set. Our generator set has inherited a good image of Perkins' global market share for 20 consecutive years. There are not many companies in the same industry that can compete with it. In the external competition of agricultural machinery, in order to better compete with the better domestic manufacturers and improve the characteristics of domestic applicability, Revo Power will consider extending the product power further.
In overseas markets, Revo also has great potential. For example, the Perkins 1000 series has been in existence for 24 years since it was introduced in 1986. This series of products has been sold very well in Europe, the Middle East and the Americas. Revo's 1000 series products have reached Euro III and Euro IV at present, and their price is superior to that of Perkins. Next, we will have in-depth development in this market.
Reporter: What is the difference between Perkins and Revo in terms of product technology route and configuration, etc.
Deputy General Manager Zhao: At the Euro III level, Perkins' model is in line with our model's technical line. In Europe IV, there are SCR, DPF and DOC on the technical route, but the non-road engine Euro IV standard has not yet been implemented. It is expected that in the future Euro V level, the global technology line will be unified.
Reporter: We know that the development of Revo in the construction machinery market is also very strong. Many engine manufacturers and component companies are very concerned about this market. How do you see the related companies in the automotive industry entering the construction machinery market?
Deputy General Manager Zhao: Construction machinery has developed rapidly in recent years. There are three types of high-, medium-, and low-end markets for construction machinery on the engine.
Most high-end construction machinery products, such as engines in excavators, are mostly imported. The domestic models have a low share in this market. The main reason is that the reliability and stability of the models are compared with foreign engines. There is still a gap. The application characteristics of construction machinery engines are different from those of vehicles. Most of the domestic engine companies do not study this area in depth.
The mid-range construction machinery products such as loaders, bulldozers, and other large domestic engine plants have certain advantages. Typical enterprises are Weichai and Yuchai. Weichai's WD615 had a lot of cars in the past, and now it has a lot of supporting construction machinery. In addition to construction machinery, Yuchai switched to a lot of agricultural equipment, such as supporting large-scale harvesters and tractors. The previous production capacity of Revo Power is mainly to ensure the internal allocation. Now that the new plant is completed, it will intensify its efforts to cooperate with the outside world. Many domestic construction machinery and agricultural machinery companies are very interested in our products.
Zhao Deputy General Manager: The total amount of construction machinery will certainly rise, but different market segments have different needs. I think there will be more demand for new models. For example, new types of machines such as backhoe loaders and aerial platforms will come. However, these new models have higher requirements for product performance and reliability, and nowadays they are usually imported machines.
There is a certain degree of difficulty in the advancement of construction machinery for automotive engine manufacturers or component companies that do not have a good foundation. First of all, the working conditions of construction machinery are rather harsh, and the requirements on the reliability and durability of the engine are higher. In addition, construction machinery has its own market characteristics - small quantities, many varieties. For automotive engine manufacturers, engine requirements for different power segments and construction machinery are more individualized and market segmentation requirements are higher.
Deputy General Manager Zhao: The barriers to entry in the engine industry are relatively high and the investment is large. We can look at the emergence of emerging companies in other industries in recent years. However, in the engine area, these are still several. Revo's product advantages are the first to inherit Perkins technology and its product platform is more advanced. The reason why Lovol developed in China is that it is mainly at the same time that it has inherited and strengthened its innovation. Revo is backed by its own independent engine research and enterprise technology center. With perfect experimental facilities and modern design methods, it specializes in technical R&D, product development and application engineering development. And through the mechanism to attract talents, it has created a technical team with domestic and foreign engine experts as the leader. It also employs various elites to form advisory committees to take the pulse of corporate technological innovation projects. At present, Revo Power has established stable cooperative relations with domestic BOSCO, Austrian AVL, Southwest Research Institute of the United States, China Automotive Research Institute, Tianjin University, and other well-known internal and external engine research and development institutions to carry out R&D project cooperation. The electronically controlled high-pressure common rail injection system and water-cooled EGR exhaust after-treatment system have been developed to reach the world's advanced level.
Reporter: Will you talk about the future planning of Revo Power?
Zhao Deputy General Manager: At present, our company's new factory is under construction. The first phase of the plant covers an area of ​​3,20106.7 square meters, a building area of ​​148,804 square meters, a total investment of 15,94.1 million yuan, has been included in 20 major industrial projects in Tianjin. The project will build an annual production capacity of 200,000 engine upgrades for the 1000 and 1100 series of the B and D series for the Lovol roads and the Loeboff roads, and will be the model for the Euro III/IV emission standards. The power of the new models will be Increased by 30 percent over existing products. From the sales point of view, in the future we will account for about half of the export models; Lovol will also firmly seize the opportunity of global industrial transfer, and strive to account for one-third of sales in overseas markets.