Demand for high-end heavy-duty trucks to expand


In recent years, the trend of domestic heavy trucks moving from low to high has become more obvious -

Compared with the year-on-year sales decline of the domestic low-end truck market, the mid- to high-end truck market has grown rapidly since 2010, and imported vehicles are also growing. High-end heavy trucks are growing at an annual rate of 1%. According to this trend, it is expected that by 2020, the market share of high-end heavy truck products in China will reach more than 10% of the total heavy trucks.

The expansion of the high-end heavy-duty truck market has caused all parties to rush into the market and continue to increase the development of this market segment. Not only cross-border heavy truck companies but also local heavy truck companies participate in the competition. However, for now, it is these advanced cross-country heavy trucks that play a major role in the high-end heavy truck market in China. In the face of China's rapidly developing high-end heavy truck market, they have not concealed their "ambitions" for expansion.

Mercedes Actros-SLT heavy-duty tractor <br> demand up

The development trend of the domestic heavy truck market from low to high is changing with the demand for heavy trucks in China.

With the development of China's social economy, long-distance heavy-haul transportation will refine routes and market segments, and select different models on different routes. The advantages of heavy trucks in terms of transportation efficiency will lead to a large-tonnage, multi- The more obvious the direction of the development of the axis trend is, the high-end heavy-duty models have maintained the leading position in the freight traffic volume of road freight.

In addition, in recent years, in the fields of engineering, mining, and especially firefighting, the market share of imported high-end heavy trucks, joint ventures, and autonomous high-end and high-end markets has been increasing year by year. It is expected that such high-end heavy truck market will show rapid growth in the future.

Heavy truck HOWO-T7H high-end tractor <br> On the path of local heavy-duty truck products to the high-end, domestic domestic brands are actively bringing closer to the world's top heavy trucks through joint ventures and cooperation. At the same time, the heavy truck industry has made breakthroughs in its own intellectual property rights and core technologies, especially in the field of industry to continuously carry out innovative business, which brings a longer-term development opportunity for the development of the industry. According to the IHS global truck market research data, China's truck market will gradually move towards mid-to-high end between 2010 and 2030.

Transnational protagonists

In the process of China's heavy truck growth, transnational heavy trucks are playing a major role in the high-end market in China.

In recent years, the high-end heavy truck market has been dominated by international commercial vehicle giants such as Mercedes, Volvo, Scania, and Man. Among them, Mercedes-Benz and Volvo occupy approximately 80% of the market share in the imported high-end heavy truck market, while the rest of the market is depleted by Man, Scania, and the Japanese and Korean brands that entered the market first.

Volvo Energy Tanker <br> Scania's original reason for introducing the most advanced products to China is that in some markets in China, there has been a demand for high-end products that is no different from the European market. According to He Mochi, executive director of the Scania China Strategic Center, in the future, as China's foreign trade increases and the length of international land transport routes increases, the demand for high-end road tractors will also increase.

Plus China

What is the current high-end market size in China? The Deputy Secretary-General of the National Association of the Fighters Yang Zaiyu said that since 2010, the domestic high-end heavy truck market has been increasing at a rate of 1% per annum; in 2012, the domestic heavy truck sales volume has fallen by 28%, but the high-end heavy truck market still maintains sales growth. In 2012, The sales volume in one segment exceeded 10,000 units.

Although the market share is not high, due to optimistic about the growth rate of this market segment, major multinational commercial vehicle giants continue to overweight China's high-end heavy truck market.

Scania's G400 heavy truck with Scania IV will be launched in China this year. It will also accelerate the network layout and extend to inland regions. Italy Iveco Group plans to launch new high-end medium- and heavy-duty trucks during the year. According to Wang Ning, managing director of Fiat Industrial Group's Iveco China operations in Asia Pacific, China’s high-end imported trucks are expected to reach 16,000 units by 2016, and Iveco also hopes to “divide 20% to 30% of the market share”. .

Among the many multinational truck companies, the trend of development is the fiercest. At the same time, the fastest-growing and most ambitious Mercedes-Benz in the Chinese high-end market is Mercedes-Benz. Mercedes-Benz not only has stepped up its expansion of its truck business in China, but has also introduced its passenger bus business to China, forming a common development trend for trucks and buses in the high-end commercial vehicle market in China.

With regard to the behavior of multinational corporations that have overweight China, He Mochi's remarks say: “The high-end demand in the Chinese heavy truck market is rising. I think the future of the global heavy truck market is in China.”



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