In the second half of the year, there will be gains in the mature second and third tier markets.
Jiangmen Kunxin new Material Technology Co.,Ltd , https://www.plasticsjmkunxin.com
After several years of rapid development, the secondary and tertiary markets have become increasingly mature.
This kind of maturity is reflected in the increasingly perfect market system. This spring, when the author participated in the Spring Festival of the 9th National Top 100 Autograph Exhibitions in Shandong Province, he discovered that in the top 100 counties and cities in Shandong Peninsula, the Auto City has become increasingly complete, and the number of branded 4S stores has increased significantly. In the past, dealers who participated in the top 100 exhibitions in the Shandong region had come from prefecture-level cities. Many brands have set up 4S stores locally this year, and the pace of brand infiltration into the developed county-level regions has accelerated. Being able to enjoy formal and perfect services at the doorstep of the home, this will undoubtedly greatly shorten the distance between the brand and the consumers of the small cities that have high consumer desires.
The second is reflected in consumer groups. In the past, cars were mostly exclusive for "rich people" in small and medium-sized cities. But these two years have become a sign that more and more ordinary families improve their quality of life. In the past two years, many people who bought cars at the exhibition site were ordinary working-class people, even rural farmers, and many young people. It is also the fact that more and more families have joined the ranks of car buyers, creating a rapid spread of automobiles and accelerating the maturity of the market.
The third is reflected in consumer awareness and behavior. In the past, consumers in county-level cities had to consider face issues when purchasing cars. They focused on the size and shape of their choices. They often ignored the technical content, cost-effectiveness, and after-sales service of the vehicles themselves, but this spring At the top 100 exhibition sites, the author noticed that more questions from buyers were focused on engine, safety configuration, fuel consumption, and after-sales service related issues.
The vast information and advanced networks allow the automobile knowledge to quickly infiltrate into the minds of ordinary consumers. The understanding of the car also goes from the original appearance to the essence of the product. From a facet project to a pragmatic choice, from a perceptual purchase to a rational consumer, this is a sign that the secondary and tertiary markets tend to be mature, but also a sign of progress.
With the recent addition of Guangzhou's purchase restrictions, the primary market is no longer in sight, and the second- and third-tier markets can only maintain growth in the auto market. The maturity of the second- and third-tier auto markets, the strong rigid demand, and the more rational buyers, provide a solid internal basis for the secondary and tertiary markets to assume this important task.
At the same time, the second half of the second-tier market faced many external favorable factors. First, incentives such as subsidies for small-displacement vehicles, trade-in replacements, and automobile transportation to the countryside will be restarted. The outbreak of the market in the first two years has already informed us that policy-driven responses from small and medium-sized cities are very strong. Therefore, it is certain that the re-launch of these policies will trigger the resurgent boom in small and medium-sized cities and rural markets in rural areas. Second, car companies generally increased their emphasis on the secondary and tertiary markets, accelerated the sinking speed of channels, made it easier for consumers in small and medium-sized cities to purchase and maintain, and stimulated their enthusiasm for consumption. Thirdly, the sales season of “Jin 9 Silver 10†is approaching. The car companies have launched series of preferential policies to complete the annual targets. Fourth, a series of steady growth measures, such as bank interest rate cuts, have been introduced, and the macroeconomic economy will see a bottoming up in the second half of the year. Fifth, the development plan for energy-saving and new energy vehicles has been officially implemented. A solid internal foundation and many external favorable factors will certainly drive the strong growth of the secondary and tertiary markets in the second half of the year.
According to the person in charge of the Organizing Committee of the Top 100 Touring Exhibition Series, the 9th National Top 100 Auto Expo Exhibitions and the 4th Western City Auto Show to be launched in late August are highly valued by many car companies. The number of brands is expected to hit new heights this fall. Diversified on-site activities and marketing methods and close to the form of popularization of the city’s common people, let the Top 100 Tour Autumn Show and the Western Tour be seen as an important stage for the development of second- and third-tier markets in the second half of the year.