How Domestic Automotive Electronics Enters the Vehicle Supporting System

Create market space together

The sound development of many industries can not be separated from the co-operation between the upstream and downstream of the industrial chain, but in the automobile field where the entry threshold is relatively high, the “pioneer” role of the automaker is even more important. Guan Shaowen, deputy dean of Automotive Electronics Design Branch of Tongji Tongjie Technology Co., Ltd. of Shanghai, pointed out that the mastery of automotive electronics knowledge by auto plants determines the direction of China’s automotive electronics and the speed of development. If the automobile factory does not apply domestic automotive electronic products to the entire vehicle, then the automotive electronics manufacturers will have no incentive and courage to invest in development and trial production, so that the industrial chain will enter a vicious circle of development.

Professor Qian Renyi of Tongji University also mentioned that to develop automotive electronics in China, we must first seize OEM manufacturers. If automakers are not interested in the products of China's auto electronics industry, the development of auto electronics in China will stagnate. Although there are many vehicle manufacturers in China, their technologies are basically from abroad. Therefore, we urgently need to solve the problems of who adopts China’s automotive electronics products. These problems must first be driven by the government’s establishment of corresponding policies and regulations.

Establishing an independent standard system

Industry insiders further stated that currently the products developed by domestic manufacturers entering joint-venture vehicle manufacturers require numerous and extremely demanding certifications from foreign companies, and the cycle of these certifications is also very long. Therefore, the certification is usually completed and market opportunities are missed. Now. Xia Guanqun, director of the Shanghai Automotive Electronics Engineering Center, said with deep feelings that they started development of the Hall phase sensor in 1999, with the support of SAIC and Shanghai Science and Technology Commission. The first batch of 305 samples was taken. These samples passed preliminary sports car experiments, but it was very difficult to obtain German public certification.

Today, foreign automakers have entered the Chinese market in large numbers, and they have also brought their own product standards. If China establishes its own certification standards, foreign manufacturers' automotive electronic products must be qualified in our country before they can be sold on the Chinese market. In this way, our initiative will be greatly enhanced. Therefore, the construction of certification standards is particularly urgent.

Prof. Cheng Chengliang, a professor at Shanghai Jiaotong University, Dongfeng Group and SAIC Motor Co., Ltd., said that in terms of standards, the guiding role of government departments is the most important, and companies must also actively participate in the process. They should work closely with the government and do more with patented technologies and standards. jobs.

In the area of ​​vehicle standardization and independent intellectual property rights system construction, China should learn from South Korea's experience. The Korean government and enterprises have jointly formulated a number of standards, which have many local characteristics and have brought favorable conditions for the development of the automotive electronics industry in South Korea. “When an automobile manufacturer comes in, all of its certification standards are also brought in. If government organizations establish our own standards, foreign companies need to re-certify, which creates opportunities for domestic companies to participate equally.” said Mr. Yin Chengliang. .

In addition, Mr. Harada, the director of automation and expansion of the Philips Semiconductors Division, mentioned that in terms of automotive networks, car manufacturers put forward a benchmark based on models, and each module manufacturer then developed its own products based on this benchmark. In the Chinese market, the formulation of relevant standards has also become a trend.

Product innovation and change

It is necessary for automotive electronics manufacturers to understand the requirements of component manufacturers and vehicle manufacturers in a timely manner. Yin Chengliang mentioned that domestic automotive electronics companies usually consider participating in the following areas: First, to do the automotive electronics products prescribed by China’s safety regulations, such as ABS, driving recorders, and tire pressure detection systems; second, the state does not allow foreign-invested companies to intervene. Fields, such as navigation electronic maps; Third, there are products with Chinese characteristics, such as AMT. However, domestic automotive electronics companies should also pay attention to not being squeezed into a single-plank bridge, but should also find new ways to make a fuss about product innovation. Yin Chengliang, for example, said that hybrid power, as one of the areas of major development planning in China, is a very important market, and the only real mass production companies in the world are Japan’s Toyota, Honda, and Ford of the United States. Now SAIC has a need to invest RMB 1 billion to develop hybrid technology. Therefore, it is hoped that the domestic automotive electronics industry will seize this opportunity.

In addition, He Jianbo, the procurement center of Shanghai Kewei Automotive Parts Co., Ltd., mentioned that their procurement principles are based on the market positioning of the vehicle. Domestic component suppliers should work hard to improve product quality and technical content. Mr. Yamauchi Naruhito of Renesas Technology Automotive Division mentioned that automotive electronics manufacturers must invest more in reliability and safety.

Grasp the market entry point

Although there are many barriers to entering the automotive market at present, this is by no means equivalent to saying that the market opportunities for China's automotive electronics companies are “zero”. Xia Guanqun mentioned that China's auto industry is in a transitional period. Previously launched products have remained unchanged for 20 years, but now the country is launching nearly 20 new models in a year. It is impossible for foreign manufacturers to get foreign designs and certifications for anything. They will inevitably be localized in China, which provides domestic automotive electronics manufacturers with an opportunity to enter. In recent years, Shanghai Automotive Electronics Engineering Center has already entered the Volkswagen and General Motors with five or six products with cost-effective advantages.

Professor Qian Renyi introduced the entry point of domestic automotive electronics companies from three aspects. He said that, first of all, automotive electronic systems can be divided into three types: automotive management systems (including electronic engine control, transmission electronic control, ABS, ESP, and airbags, etc.), automotive leisure electronic systems, and pan-auto electronic systems (mainly referring to the world Positioning system, real-time electronic geographic information system and mobile communication system). He pointed out that as far as the current situation is concerned, the local automotive electronics industry has almost no chance of development in the automotive management system. The vehicle-mounted leisure electronic system and the Pan-Vehicle electronic system may be the market for the local automotive electronics industry. Second, the vehicle is divided into cars, trucks and buses. The car is currently monopolized by foreign technology, but in the area of ​​trucks and buses, local companies have more autonomy and are easier to enter. Third, the automobile accessory market can be divided into the entire vehicle factory market, the aftermarket modification market and the accessories market. Among them, the entire vehicle factory market is difficult to enter, and the aftermarket refitting market and the accessories market are relatively easy to enter. Enterprises can choose market entry points according to their own conditions.

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