Market faces shuffles child safety seats will be forced to use

Huashang.com-China Business Daily reported on January 25 that the “restraint system for motor vehicle children’s occupants” (hereinafter referred to as the “restraint system”) is expected to be officially released in June this year and has caused great repercussions in society. According to industry sources, once this standard is introduced, child safety seats will also be forcibly used in China. By then, the child safety seat market will be reshuffled. It is understood that foreign brands have begun to enter China, trying to share the last profit-making cake on the Chinese auto market.

Safety standards are promulgated soon. "The standard may be introduced in June this year. However, considering the general situation of the domestic automotive industry, there will be a two-year universal buffer period." Member of the Standardization Committee of the Vehicle Vehicle Occupant Restraint System, Tsinghua University Automotive Collision Experiment Zhang Jin, director of the room, told reporters. “As a national mandatory standard, the “restraint system” will require the use of child safety seats in a mandatory manner.” Chang Jinhua revealed that the standards for Chinese child seats will be developed with reference to the European ECE-R44 standard, with three main contents. Aspects: First, the connection method for children's seats on the vehicle; second, the requirements for children's seat structures; and third, the performance and test methods for child seats. “Child safety seats have long been used in Europe and the United States, but there is no relevant law in China.” Jan Stefan, president of KIDDY Group, a well-known children's brand from Germany, said in an interview that the lack of law will be based on a large number of children. The cost of life.

However, domestic parents are still unconscious about the safety of children's travel. According to the data, 84.5% of the parents did not specially provide ride safety equipment for children; 24.8% of parents did not understand children's safety knowledge about driving. Many parents think subjectively that it is safest to have children, especially babies, in their arms.

The reporter conducted a brief interview with some private car owners. In nearly 30 car owners, only two car owners purchased or used child seats.

According to statistics, there are currently more than 40 countries in the world that have introduced relevant laws and regulations. Countries that impose mandatory use of child safety chairs are mainly developed countries such as the United States, Britain, Germany, and Japan.

The domestic brands have been mixed up. Since the popularity of child safety seats in China is very low, and previously there has been a lack of national standards for product quality, the cost-profit problem of child safety seat production has been opaque. It is understood that the current price of child safety seats on the market is as low as 300 yuan, but also up to 3,000 yuan.

With such disparities in prices, the quality of products is also uneven, and the production and sales markets can basically be described as “a mess”.

According to experts, it is precisely because of the lack of corresponding standards that child-safety seat manufacturers with scale and R&D technical strength within the domestic industry are faced with difficulties in the development of China's huge automotive child seat industry market. At the same time, some domestic small processing plants took advantage of the opportunity to enter the market, producing a large number of inferior products that flooded the market.

It is reported that in Europe, if the safety seat does not pass the ECE-R44 standard, it is not allowed to sell on the market. A seat that has not been tested for safety is very dangerous. Its poor quality not only does not protect it, but it increases the possibility of injury to the child. “Since China lacks industry standards, laws, and regulations that are similar to developed countries in Europe and the United States, this has caused the current Chinese car child seat industry to be in an unordered state of management.” Song Zheng, president of Goodbaby Group, said in an interview with reporters that he It is believed that with the introduction of the standard, the child seat market will be further regulated.

Foreign brands compete for "virgin land"

According to Song Zhenghui, the domestic child safety seat industry already has considerable production capacity. The rapid increase in car ownership also indicates a huge potential market. In the future, it will likely become the world's largest child safety seat consumption. market.

According to statistics, the current use of child safety seats in China is less than 0.1%. Among domestic children's seat products, 95% are exported and domestic sales only account for 5%.

According to industry sources, with the forthcoming introduction of the National System of “Restriction System”, China’s child safety seat industry is still basically in an undeveloped virgin zone, and will soon become a race for many domestic and international auto child seat manufacturers to compete for. The goal.

Famous foreign brands have already seen the last big profit cake on the Chinese auto market. Although KIDDY, a famous German children's product, has entered China for only two years, it is full of confidence for the future development of the Chinese market. “We have brought the European and American production standards and hope to help Chinese children more.” In an interview with reporters, Yang Shifen said that with the introduction of standards, there will be more and more foreign brands wanting to squeeze in. Chinese market.

The reporter also learned that some U.S. and Japanese manufacturers have also set up wholly-owned trading subsidiaries in Hong Kong, Taiwan, and Shanghai, and some have even established production bases in Dongguan and Ningbo.

In the face of menacing foreign brands wanting to seize the Chinese market, the industry analysts believe that the current strong domestic children's products brand, I believe will also make every effort to launch an impact on this potential market, in order to obtain in this emerging industry Develop opportunities. According to Nanfang Daily

Foreign Children's Safety Seat Related Regulations United States: U.S. state laws have increasingly tightened the rules for the safety of children over 4 years old. Although laws in New York City and New York state only require children under the age of 4 to require safety seats, 22 states across the United States, including New Jersey, and Washington, DC, have adopted child-enhancing seats for children over 4 years of age. Chair-related bills increase the upper limit of the safety seat age from 4 to 6-9. In countries where strict legislation is in force, parents of children aged 4 to 9 years old do not have child safety seats when driving a car. Even if the child is wearing a seat belt, the police officers of each state can still follow the driver’s regulations as required. , From $25 to $500.

Canada: Ontario regulations stipulate that infants under 9 kilograms (20 pounds) must sit in their own "baby chair". This "basket" chair must be placed in the back seat of the car and face behind the car. Avoid the sudden stop or impact of the impact on the baby's brain. At the same time, experts recommend that children under the age of 12 should sit in the back seat to avoid injury caused by airbags. In Ontario, if a child is found not to comply with safety regulations while driving, the driver will be issued a $125 Canadian fine and some provinces will be fined $150.

Sweden: As early as 1982, laws and regulations were instituted requiring children under the age of 7 to ride on vehicles equipped with devices to protect children's safety. So far, the use of such safety devices has risen to 95%.

Australia: Formally enacted legislation as early as 1985, requiring children to use child safety seats while riding. Between 1985 and 1990, 71% of children who suffered a car accident avoided life-threatening injuries by properly using a safety-tested child car seat. Manufacturers also found that children who died in car accidents could survive if they used child safety seats. Zong and age-based seat selection For infants and children of different ages and heights, there are different standards for the selection and installation of child car seats.

Age: Newly born baby ~ 1 year old Weight: no more than 9 kg Applicable seat type: baby seat or face-folding infant dual-use dual-use seat face orientation: age no more than one week old and weight no more than 9 Kilograms of infant occupants should use the rear facing seats and, if possible, the age and weight range can be expanded. The tilt of the seat should be between 30 and 45 degrees to prevent the child's head from sagging forward. The seat must not be overly reclined, or the child may slip out of the seat in the event of a collision.

Age: 1 to 4 years old Weight: 9 to 18 kg Applicable seat type: Folding infant dual-use seat or front-facing special safety seat Face orientation: Children over one year old and weighing more than 9 kg Face the car. Seat position should be vertical or other location recommended by the manufacturer.

Age: 4 to 8 years Weight: 18 kg or more Applicable Seat Types: No-back seat belt with fixed seat belt or high-back seat with high seat belt.

Face orientation: facing forward.