Promote cultural development with Yuchao to enhance soft power

Cultural competition is the highest level of competition in the enterprise. With the continuous deepening of competition, the competition among enterprises has gradually shifted from the competition of products to the competition of management and the competition of culture. Cultural competitiveness is the most core and longest effective competitiveness of enterprises. Yuchai has a profound corporate culture foundation, but to build a higher level of corporate culture, we must develop corporate culture more systematically.

In 2010, Yuchai’s corporate culture work focused on the systematic and cultural development of the group’s corporate culture, subculture construction, and cultural integration research, and strived to promote the transformation of the company into a culture-controlled and cultural-strategic-oriented enterprise.

System construction promotes cultural management

Strengthen the system construction of corporate culture, mainly from the aspects of improving the organization and organization management network, systematically sorting out the corporate culture concept system, formulating the medium-term corporate culture development strategy, promoting the implementation, and establishing a corporate culture evaluation and assessment system.

In order to effectively promote the construction of the corporate culture system from the organization and personnel, in December 2009, Yuchai’s grassroots units established a part-time corporate culture commissioner; in April 2010, the Group established a corporate culture work leading group, Yuchai Group Corporation. Chairman Mao Ping of the Board of Directors personally took the lead role as leader of the team; various grass-roots units established a corporate culture implementation working group, and more than 600 people were enthusiastically involved in the construction and dissemination of corporate culture.

Yuchai always insists on using advanced culture to lead the way, unite people's minds, regulate behaviors, and promote the healthy, stable and sustainable development of the company. The core concept of Yuchai established in 2007 was “Green Development, Harmony and Win-Win”, conforming to the requirements of the development of the times, leading the development trend of low-carbon economy, and gradually formed a new corporate culture concept system, including the mission of the company—“Use Excellence and leadership to meet the public's motivation needs, corporate vision - "to build world-renowned brands, achievements of large multinational corporations", business ideas - "excellent quality, international Yuchai", and so on. However, Yuchai people with a strong sense of crisis in their bones are clearly aware that they must create a cultural boutique that better reflects the characteristics of Yuchai, enhance their cultural competitiveness, systematically review the current corporate culture concept system, and establish a corporate culture evaluation and assessment system. Very important.

From May 2010, the Group's Corporate Culture Department has repeatedly invited experts from the China Enterprise Culture Research Association to Yuchai to carry out corporate cultural research activities to jointly research and formulate corporate culture strategies supporting Yuchai’s “Twelfth Five-Year” strategy. After a three-month in-depth discussion and exchange, several drafts were made, and a practical corporate cultural strategy plan was initially established to meet Yuchai’s actual needs.

At the same time, the Yuchai Group Corporate Culture Department also conducted a survey on corporate culture and conducted an in-depth analysis of the status of Yuchai Culture, providing a basis for formulating Yuchai's cultural strategy and establishing a corporate culture assessment and evaluation system. With the forthcoming introduction of Yuchai's cultural strategy, Yuchai's system construction work will be further clarified.

Enriching Carriers to Promote Culture

In May 2010, the Group's Corporate Culture Department invited Xu Yanmei, a professor from the School of Management of the Graduate School of the Chinese Academy of Sciences, to Yuchai for an excellent lecture on corporate culture. Xu Yanmei started with the role of culture and focused on introducing some distinctive corporate culture phenomena that had already existed in the early days and elaborated on the theoretical knowledge of corporate culture. Xu Yanmei demonstrated Yuchai's employees a new perspective of corporate culture and the endless charm of corporate culture with clear ideas, novel and unique perspectives, and classic and detailed cases.

In the aspect of corporate culture communication and infiltration, the Yuchai Group Company's Propaganda Department makes full use of the existing “Yuchai Builder” newspaper, “Yuchai” internal publication, TV, website, OA news center and other five publicity platforms to develop a colorful corporate culture. The publicity work also includes a series of publications such as Yuchai's Sustainability Report, "Look at Yuchai" and "On the Road" published annually. In the construction of propaganda positions, the Group's Corporate Culture Department focused on planning the construction of the corporate culture promenade. It plans to display Yuchai’s cultural content and cultural activities in striking public places or points of view, and disseminates Yuchai’s culture through visual communication to employees. In my heart, we gradually internalize the conscious behavior of employees.

In carrying out corporate cultural activities, Yuchai has continued to innovate in forms, and Yuchai’s culture has been vividly demonstrated through a variety of activities.

The reading forum is one of the characteristics of corporate culture activities launched by Yuchai in 2010. On June 12, organized by the Party Committee of the Group, the book “Development of reading and analysis of words and phrases – Yuchai Group’s “Shengshi Wolf Smoke” reading forum” activity was launched at Yuchai Power Building. Inviting some of the employees who won the competition in the essay contest to participate in the forum, focusing on the actual work at the forum, they focused on two topics: “How to enhance awareness of crisis and crisis awareness” and “How to build a rapid-response market system”. The spark of thought continues to burst. Through mutual exchange of ideas and discussion, the participants' awareness of the importance of crisis awareness and crisis awareness was enhanced, and participants’ market awareness of reaction speed was enhanced. In addition, as the organizational unit for reading activities, the work department of the party committee of Yuchai Co., Ltd. has also carried out reading activities. It conducts one reading experience each month, conducts a “good book sharing” activity every quarter, and all employees of the department learn the designated classic books together. Or works, each person writes a personal experience.

The power of the model is endless, and the establishment of typical characters can personalize and visualize the corporate culture and enable employees to have role models. In order to motivate the majority of skilled workers to establish themselves in their positions, to give better play to the exemplary role of high-skilled personnel, and to create a team of highly qualified, highly skilled and skilled technicians. In March 2010, Yuchai Group honored the grand gathering of millions of gold. High skilled personnel. Liang Zhongyu, Pang Jiayong, Zang Zhiyong, Chen Jinyuan, Zeng Xianlin, Deng Kai and other top-notch technicians were honored. In July, the party committee of Yuchai Group carefully planned and organized the deeds and deeds report meeting, and promoted the spirit and character of the first-model characters through the propaganda of the advance models such as Pang Jiayong, Su Wei, Du Wenke, Yang Yongqiang, Huang Shixing, and Huang Xianzhong. Create a good atmosphere of learning models and catching up with the paradigms to further spread Yuchai's culture.

In order to do a good job in the construction of the company's corporate culture concept recognition system and behavior identification system, and effectively promote corporate culture penetration and landing, the Yuchai Group Corporate Culture Department has organized and launched the “2010 Yuchai Corporate Culture Case and Culture” since April 2010. There are prize collection activities for artistic works." Through the typical case studies, we will deeply dig out representative advanced deeds, advanced figures, classic languages, classic stories, etc. We will create cultural and artistic works through various themes such as fine arts, calligraphy, photography, graphic images, etc. We will vividly and vividly represent corporate culture concepts. At present, the collection of corporate culture cases (works) has been completed.

In terms of cultural and sports activities and the improvement of workers' skills, various cultural performances, skill competitions, and sports competitions have demonstrated the diversity of Yuchai's culture. On the evening of June 30th, Yuchai Group held a grand celebration at the Cultural Center to celebrate the 89th anniversary of the founding of the Communist Party of China. “The Song of Your Heart Dedicated to the Party” Gala Evening. The 25 teams from all units of the Group were filled with passion and loud singing voices. He expressed his deep love for the party, his people, and his love for socialism. He expressed his deepest blessing to the party’s birthday.

The staff professional skills contest launched by Yuchai Group each year has built a large stage for students to learn skills and display skills. Youth Culture and Arts Festival, Family Culture and Art Festival, and Elderly Culture and Art Festival are the traditional cultural activities of Yuchai. The Youth Culture and Arts Festival in 2010 was different. Apart from the traditional projects such as the Ten Young Singers Competition, the Youth Debate Competition and the DV Creative Contest for the Youth Post Standardization Operation were also added. Young employees participated enthusiastically and showed their style. In 2010, the Group also launched sports activities such as volleyball, table tennis and volleyball. [next]

Actively promote the construction of sub-culture

Parent-subsidiary company culture is the unity of commonness and individuality. The parent company culture represents the group company culture, which is the commonality and main culture, and determines the direction and goals of the subsidiary company culture. The subsidiary company culture is subordinate to the parent company culture. It is a personality and subculture and can have its own characteristics. In order to straighten out the parent-subsidiary company culture and ensure the Group's corporate culture strategy for the “Twelfth Five-Year Plan”, the Group's Corporate Culture Department has initiated research on the company’s corporate culture.

When the Yuchai Group Enterprise Culture Department conducted a corporate culture study on the Nanning and Beihai Bases of Lubricant Company, Chen Huiwen, Chairman of the Lubricating Oil Company, stated that “Lubricating Oil Company has developed to today and urgently needs to establish its own corporate culture system in all its employees. A strong central force was formed in China to help the company achieve greater development during the 12th Five-Year Plan period.” She believes that at this stage, Lubricating Oil Corporation is still relatively weak in corporate culture construction, and it needs to refine and establish unity with the Group. And it is suitable for the cultural system of lubricant companies. At present, the Group has taken lubricant oil companies as the first pilot unit to establish a subsidiary culture. After investigation, analysis and diagnosis, the Group will guide and assist lubricant companies to establish a cultural system that is suitable for practical development, and gradually promote the Group. The company's corporate culture construction.

As the functional department of corporate culture construction work, the work department of the party committee of Yuchai Corporation is also working hard to build its own subculture. It has determined that the mission of the party committee's work department is to “promote Yuchai’s harmonious and healthy development with excellent cultural ideas”. The pursuit is to “build excellent cultural and ideological excellence and strive to become an advanced example of Yuchai” and so on. We have produced electronic brochures and displayed them in departmental offices.

The soul of a business lies in culture, and culture is the "soft power" of a business. Yuchai, who is about to greet his 60th birthday, is not satisfied with the brilliant achievements that have been achieved so far. Instead, he is standing at a new historical starting point, waving the banner of corporate culture with the power of culture, the charm of culture, and the advanced culture. Leading all the Yuchai builders to bravely advance their vision of “building a world-renowned brand and achieving a large multinational corporation”.

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