The importance of laser cutting machine after-sales service
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With the rapid development of science and technology, almost all industries have appeared the phenomenon of excess production capacity: from manufacturing to chemical industry; from food manufacturing to daily consumer goods production; from communication industry to computer network industry. Any company faces many strong competitors.
Dahan Lasers, "Quality is Life" is Dahan Laser's eternal business philosophy, allowing users to purchase Dahan laser products to ensure "zero trouble." Dahan laser people not only persist in the quality of "fine", "zero defect", but also pay attention to high-level after-sales service. No matter who bought the Dahan laser cutting machine, free shipping, installation, training, consulting, and service are all implemented. "Market competition not only depends on branded products, but also on branded services." After-sales service is the key to business development.
Why is after-sales service the key to business development? Dahan Laser here and everyone share the following points.
First, after-sales service is a powerful guarantee for ensuring customer satisfaction and loyalty.
As a company integrating production, research and development, and sales, sales of laser cutting machines are prerequisites for our survival and development. However, we do not want to know how much value our laser cutting machine can create for our customers. It has been seven years since my company began to sell in 2006. In the past seven years, the sales performance has been increasing year by year. This virtuous circle cannot be separated from the efforts of all the staff at the company and can not be separated from each other. At the same time, these seven years are also a process of customer accumulation. Some customers have purchased one, two, or even three laser cutting machines within two to three years. This fully shows that Dahan laser cutting machine has a certain influence in the industry. It not only creates value for the company, but also creates value for customers. Making a good product continue to be in a good state of sales can not be separated from the customer's trust in the product that is the satisfaction of the product, and thus produce a good loyalty. Excellent after-sales service will enable customers to maintain a high degree of satisfaction and loyalty. Therefore, if a company wants to make long-term profits and become strong, it must win permanent customers.
Second, after-sales service is a good way for companies to get rid of price wars.
For the laser cutting machine industry, like the mature electronics industry, the quality itself has become less and less different, and price wars have exhausted many companies. Therefore, companies should constantly improve the after-sales service system as a breakthrough, to facilitate the principle of customers, "think customers think, worry about the urgency of customers," with the charm of the product and all considerate for the sake of customers to move customers. The difference in after-sales service has become a sharp weapon for companies to establish their market position and gain competitive advantage. In order to satisfy the customers, it is necessary to make premium services that cannot be done by competitors or competitors, do not want to do it, and never think of them.
Third, excellent after-sales service team can effectively create benefits for the company in the long run.
The two points described above are inseparable from the soundness of the company's service system. The construction of the service system cannot be separated from an excellent after-sales service team. It requires scientific management and active construction. Because of an excellent after-sales service team, companies can be as youthful as evergreens. His good or bad is directly related to the growth of the customer team and the long-term sound development of the company. The establishment of an excellent after-sales service team requires more people who love after-sales service. If service personnel have very professional skills and are good at communication, they will be able to build a bridge that safeguards the mutual benefits of customers and the company while providing services to customers. At the same time, it will virtually establish the company's image and brand. Once a customer has accepted a brand, it will consider more about the brand's products to achieve sales and paid services. We should learn from the marketing concept of the listed company Huawei's transformation of after-sales service to service marketing. It is said that in Huawei, a successful after-sales service personnel can top three sales personnel. He can enable customers to realize product sales again from satisfactory product services. In this way, product advertising fees, promotion fees, and other expenses of sales staff can all be saved. At the same time, the cost of the service can be virtually saved, thus creating greater value for the company.
Only with a good after-sales service team can we bring services to market. The establishment of the two strategic modules of accessory sales and maintenance services is imminent for our current situation after sales. In late 2013, Dahan Laser will establish a brand new maintenance workshop to fill maintenance facilities, continuously improve after-sales service quality, enrich after-sales service content, improve after-sales service procedures, standardize after-sales service management, adhere to after-sales service innovation, and gain competitive advantage in the market with excellent service. Long-term and effective for the user to create the best interests.
Editing: kunshanwl