Shanghai Volkswagen approved retail sales to break millions

It is understood that on October 28, 2012, Shanghai Volkswagen has heard good news: The cumulative retail sales in the year have both exceeded 1 million. In the overall modest auto market in 2012, Shanghai Volkswagen sold more than one million results for the whole year, once again highlighting the company's solid strength.

As one of the earliest car joint ventures in China, Shanghai Volkswagen has gained high recognition from the market and consumers with its strong comprehensive strength and in-depth understanding of the domestic market. Each of the two brands under Volkswagen and Skoda is in the segment market. Top of the list.

In terms of public branding, from 2012 to now, the retail volume has successfully exceeded 820,000 units, and it stands out in the Chinese auto industry. Among them, Lavida has been praised by consumers for over four years since it was listed on the market, accumulating over 180,000 retail sales. New Lavida's new LaVida has been on the market for more than two months, and sales have steadily increased, helping the Lam Yi Family continue to expand its presence in the A-Class market. The new Passat, with its outstanding overall performance and outstanding performance in the mid- to high-class sedan market, has led the Passat family to achieve a cumulative retail sales of more than 180,000 units in 2012. The main Ao class Polo family has been loved by young people. Since 2012, it has sold more than 140,000 cars. The new family member Polo GTI combines strong kinetic energy, fashion styling and sportsmanship, gains market recognition, and helps the Polo family secure the leading position in the market segment. With its superb product quality, comprehensive security protection and intelligent technology configuration, Tiguan Tiguan achieved a record of 140,000 cumulative retail sales in 2012 and became a model for high-end urban SUV models. Touran has had more than 26,000 retail outlets in 2012 and has steadily advanced in the multi-functional MPV segment.

As the most growing joint venture automobile brand in China, the Skoda brand has also been highly recognized by the market. In 2012, it accumulated retail sales of nearly 180,000 vehicles. Among them, Octavia Mingrui has accumulated more than 108,000 retail stores since 2012, and it ranks in the forefront of high-end A-class vehicles. High-end B-class models and A0 hard-faded car Fabia Jingrui have accumulated sales of more than 30,000 in 2012, highlighting the huge growth of the Skoda brand.

At the same time as the sales volume reached more than one million, the Shanghai-Volkswagen Santana brand also launched a new product in the Wolfsburg, Germany, on October 29th - a new generation of Santana. 29 years ago, Shanghai Volkswagen's Santana brand took root in the Chinese automotive market. Today, a whole new generation of Santana is born. It embodies the brand sentiment of the majority of users and inherits the attitude of Shanghai Volkswagen seeking truth and pragmatism. Its simple design and solid quality will once again prove that "having Santana is not afraid to travel all over the world."

In 2012, for Shanghai Volkswagen, it was a year full of enthusiasm and a year of steady progress. Not only has the sales volume exceeded one million, but companies have also become more diversified in their production layout. In January 2012, Shanghai Volkswagen’s Zhejiang (Ningbo) project signed the foundation. The project will be put into production in 2014 and will have a production capacity of 300,000 vehicles per year. Under the correct guidance of China's western development strategy, in May 2012, Shanghai Volkswagen's new plant with a planned production capacity of 50,000 vehicles was signed in the Urumqi Economic and Technological Development Zone (Toutun River District) in Xinjiang. The settlement of the project will help the Xinjiang Uygur Autonomous Region to establish a modern automobile industry system and achieve zero breakthrough in the production of passenger vehicles. In July, after two years of intense construction, Shanghai Volkswagen Group Company was completed and put into operation. As the first standardized factory of Shanghai Volkswagen, Yizheng Branch will further promote the cross-regional development of Shanghai Volkswagen, and provide 300,000 high-quality products for the market each year.

Shanghai Volkswagen is also moving toward higher goals while achieving historical sales success. For the future, Shanghai Volkswagen is full of confidence. General manager Zhang Hailiang said: “We will give full play to our advantages in products, management and scale, and continue to explore and innovate.” In the spirit of “pursuit of excellence, forever first”, Shanghai Volkswagen will be Anting, Nanjing, Yizheng, Ningbo, and Xinjiang are bases that radiate products throughout the country and continue to strengthen their own development while contributing to China’s transformation from a big automobile country to a powerful automobile country.