Duplicate Wuling Mode General-purpose FAW-intentioned commercial vehicle
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SAIC Group will no longer be the sole partner of GM in China. According to informed sources, GM has secretly signed a cooperation agreement with FAW Group in December last year, and the new company named "FAW-GM Light Commercial Vehicle Co., Ltd." also passed the approval of the SAIC name two weeks ago.
The reporter called the General Public Relations Department of China and the relevant parties made it clear that GM is discussing the possibility of establishing a cooperative relationship with FAW Group. However, there is no more details to disclose. FAW has also kept silent about this issue, but according to informed sources, it is involved. The main ones are the FAW Hongta and Harbin light depot under the FAW Group.
"However, General Motors regards FAW Hongta. Harbin light depots should be a compromise between General Motors and FAW." The person familiar with the matter said, "The earliest approach of General Motors was FAW Hongta. In order to prevent FAW Hongta from working alone with GM, FAW Group Co., Ltd. In the month, it consolidated the resources of FAW Hongta and Harbin Light Depot, established FAW Light Vehicle Co., Ltd. in Qingdao, and recovered the design, procurement, and sales rights of FAW Hongta, making it possible for GM to negotiate with FAW Group.â€
It is reported that after more than one year of negotiations, the two parties have successfully signed a joint venture agreement. The new commercial vehicle joint venture company is also expected to formally be listed in the FAW Hongta in March of this year.
Copy Wuling Mode
"The cooperation between GM and FAW Hongta may duplicate the SAIC-GM-Wuling model, which means that it will obtain a certain ratio of shares through capital investment," said a person familiar with the matter.
According to the universal global strategic plan, its goal in the Chinese market is to have a 15% market share, and the current GM data in China is about 12%. GM attempted to achieve this breakthrough in the commercial vehicle sector. However, due to the lack of commercial vehicle resources, it is difficult for GM to find a strong partner.
In fact, GM had successively contacted domestic commercial vehicle companies such as Jiangling, Yuejin and Jianghuai, but ultimately they did not make any gains. Until 2002, by virtue of its partnership with SAIC, GM was able to obtain a 34% stake in SAIC-GM-Wuling through a capital injection. Today, this micro-car company has already propped up the "half of the country" of GM's sales.
“The SAIC-GM-Wuling’s models are low-cost, but profit-making products that are very profitable in GE's global product array.†Bob Lutz, vice president of product development at General Motors, which is known as “Product Emperor,†said that such products are very Suitable for China's national conditions, the future will continue to play an important role.
However, for GM, SAIC-GM-Wuling is not only a competent sales contributor, but is also regarded as a global production base for its low-cost cars, while products with lower costs and prices are used to expand GM globally, especially in emerging markets. The share is also extremely favorable.
However, it was reported that GM had planned to export SAIC-GM-Wuling products and invest and set up factories overseas. However, it was rejected by the major shareholder SAIC, and GM has repeatedly tried to win more shares of SAIC-GM-Wuling, and it is always unreliable. And back.
GM has to find new breakthroughs. In 2007, the United States authorized General Motors China and FAW Hongta to secretly negotiate shares, and FAW Group, as a shareholder of FAW Hongta, also participated in this process.
Prior to this, FAW was the only one of the three major domestic groups that did not form alliances with international auto companies in the commercial vehicle sector. Dongfeng Group and Nissan have already included Dongfeng Commercial Vehicles in their joint venture projects, and the cooperation with Volvo is underway. SAIC has established joint ventures with trucks and buses with multinational companies such as Iveco, Volvo and Fiat.
According to informed sources, FAW and GM have been negotiating for more than a year. The main obstacle is that FAW has its own abundant commercial vehicle resources. If the two parties cooperate, GM can give very limited support in terms of model and technology, but on the other hand, FAW Hongta’s market position is relatively weak, and local governments are also eager to achieve breakthroughs.
Planning for commercial vehicles
China’s importance in GM’s global layout is increasing day by day. From the perspective of GM’s 2009 business plan in China, China has become the GM's top priority for overseas markets.
Industry insiders believe that although GM's joint ventures in Shanghai and Shanghai General Motors and SAIC-GM-Wuling have outstanding business performance, GM still faces the problem of future growth in China.
General Motors intends to make a difference in the commercial vehicle sector. However, due to the financial crisis of the parent company, it is still difficult to look at it, let alone invest in R&D in the commercial vehicle sector.
GM, which has insufficiently negotiated capital itself, could not choose a domestic first-class commercial vehicle company as its target of cooperation. It can only turn its attention to the FAW Hongta, currently ranked sixth in the domestic light truck market. More importantly, FAW Hongta’s commercial vehicle platform has more than 600 types of light trucks and engineering vehicles, including small liberation, liberation of small cards, liberation of micro-cards, Hongta Gold Cards, Hongta Micro Cards, etc. Customer happiness Messenger, MPV free wind and so on.
"The new joint venture company will use trucks as the main product in the future. The happy messenger will not produce any more, but GM will be more focused on the free wind and will continue to produce." Informed sources said.
At present, FAW Hongta has an annual production capacity of 150,000 sets of integrated production capacity. According to the previous plan of FAW Group, FAW Hongta will be built into FAW's largest production base in the southwest. In addition to the Yunnan plant, FAW Hongta’s assembly plants in Laos and Vietnam have also begun production.
FAW Hongta sold about 50,000 vehicles last year, and after the joint venture, FAW-GM Light Commercial Vehicle Co., Ltd. will reach an annual production and sales target of 250,000 vehicles in 2015. To this end, the FAW Red Tower in Qujing, Yunnan Province will also be expanded in different locations.
The industry believes that with the existing product array of FAW Hongta, the new FAW-GM Commercial Vehicle Co., Ltd. will compete with SAIC-GM-Wuling to some extent.