"Beijing brand" sedan re-enters the lake

The "Beijing brand" car began to sway. On Monday, Beijing Automotive announced the official launch of the first self-owned brand E series. The Beijing brand E series positioning A0-class fine cars was first introduced with two large displacements of 1.3 liters and 1.5 liters and seven 7-door hatchback products, priced at RMB 53,800 to RMB 86,800, and announced to take the lead in implementing the “Three Guarantees” service to become China Car "three bags" first car.

"German-style products" does not take the cost route BAIC's own-brand car R & D, based on Saab technology acquired in 2009. The launch of the A0-class car is also a breath of high-end boutique cars, walked the German quality of repair line, and highlight the "Beiqi card" regional characteristics, positioning as "German-style products." The E series is not very attractive in terms of price. It does not take the cost route but strives to highlight quality.

According to Liu Yu, deputy head of Beijing Automotive Sales Headquarters, thanks to the cage body structure and the advanced laser welding process, the E-Series easily achieved a 5-star standard in the C-NCAP pre-crash in the second half of 2011, scoring even exceeding Part of the joint venture brand models.

The power of Beiqi E-Series still uses "foreign aid" to maintain technical stability. E series uses Mitsubishi MEVIC 4A9 series engine, 1.5L version engine maximum power up to 83kW/6000rpm, maximum torque of 143Nm/4000rpm. In addition, the E-Series engine uses variable timing valve, timing chain, rear exhaust, plastic intake manifold technology, 1.3L, 1.5L power up to 56.2Kw/L and 55.4Kw/L, 1.3L comprehensive conditions The oil consumption reaches 6.3L/100Km. The E-series gearbox is a 5-speed manual transmission and a Japanese Aisin automatic transmission. The E-Series chassis was carefully adjusted by the top MIRA company in the UK. Luxury car brands such as Jaguar and Volvo chassis adjustment are completed by MIRA.

In the configuration, Beiqi E series also dare to pay attention to this. Including the only 6.5-inch color touch screen in the same model, and integrated GPS navigation system. The reversing video visual function, smart reversing radar capable of displaying distance, and speed-aware sound compensation system are also the only configurations in the same class.

Before the "Three Guarantees" regulation of the automobile was finalized, the E series announced that it would take the lead in implementing the "Three Guarantees" and hoped to establish a "reliability" of consumers on the service. At the same time, BAIC also heavily subsidized dealers and plans to establish 200 dealerships this year, including 120 microcars and 80 cars.

Three major models will be pushed in this year. In 2009, Beiqi purchased all three vehicle platforms and two series of turbocharged engine and transmission technology ownership of Saab at a price of 200 million U.S. dollars, accelerating its own brand on the basis of this. Automotive R&D. Beiqi stressed that Saab’s core assets are not only the digestion and absorption of technology, but also the digestion and absorption of a car manufacturing system, including the most important “know-how” technology transfer. "know-how" is a system that includes drawings, training, and verification. Liu Yu said, “Beiqi is a Chinese-owned company that buys 'know-how' companies in overseas acquisitions.” In addition, Beijing Automotive's Beijing auto industry R&D base built near the Capital Airport, known as “T4”, will be held in July. Enabled.

Based on this system and absorption technology, BAIC hopes to create an "internationally-owned brand." BAIC will develop nine platforms, including the mini-vehicle platform, and will launch more than 20 new models in the next five years, covering a wide range of product lines from A0 to C-class sedans, light-heavy vehicles and mini-vehicles. In addition to the listed E-Series hatchbacks, Beiqi will launch the Saab platform C70G mid-to-high-end sedan in September this year. The B40 hard-core off-road vehicle will be launched at the end of the year and the E-series sedan will be launched in December.

At present, BAIC has set up production bases in Beijing, Zhuzhou, Chongqing and Guangzhou. Beijing’s high-end base has already formed 150,000 capacity at the end of last year, and it will achieve annual production capacity of 300,000 next year. Zhuzhou South Base will mainly produce small cars, including economical cars and micro-customers. BAIC also has a powertrain base and a new energy base. By 2015, Beijing Automotive plans to achieve an annual production capacity of 700,000 vehicles and enter the first camp of self-owned brand auto companies.