How LED lighting establishes a high-end brand image
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Whether the e-commerce has received 100 approvals in the field of LED lighting, or whether e-commerce is really suitable for LED lighting, such concerns have not been eliminated. It is understood that the current competition between LED lighting companies and traditional lighting companies is still reflected in the competition of traditional dealers. Some insiders pointed out that in the Internet era, e-commerce is indeed one of the ideal sales channels for LED lighting. However, at this stage, China's LED lighting lacks industry standards, the quality of finished products is not uniform, and the vicious competition in the industry is fierce. Spectrum, more likely to disrupt the traditional wholesale and retail channels.
In fact, indeed, opening Tmall or Jingdong Mall, it is not difficult to find that there is no good goods, good goods are not cheap, and more consumers are disappointed with the LED lighting products sold on the network.
However, the competition for LED lighting at this stage is undoubtedly reflected in the sales channel. Unlike the old era, the sales model of LED lighting has diversified. Who is the network sales and physical sales? Who is obeying? Also urgently need to answer.
How to establish a high-end brand image is the question that everyone thinks the most.
The entrepreneurial model is not innovative, creating a brand is over the mountains. There are only a few brands in the lighting industry that can be used as product brands. There are few brands that the general public knows, how to solve the confusion of the merchants, and adapt to market changes and trends. In today's diversified sales methods, what confusion does the business have? The traditional lighting inventory is large, the sales profit of traditional lighting is getting lower and lower, the notification is serious, the sales channel is single, the customer source is decreasing, I don’t know how to expand the customer, and the market competition is more and more cruel. Consumers know little about LED lighting and how to choose? Users do not know how to choose LED products. Why are you struggling based on traditional stores? Because the business model has lagged behind the times. In the Internet age, if a company does not have its own online brand, what you miss is not an opportunity, but an era. Now is the era of consumption after the 80s and 90s. They are used to the Internet and rely on the Internet. The same is true in the United States, and e-commerce is also dominant.
It is understood that China's e-commerce scale will reach RMB 20.5 billion in 2015, and it may actually be faster and larger. E-commerce grabs users and grabs the future. The mobile Internet will bring rapid changes to e-commerce. Upright walking is considered a sign of human origin, and the Internet to the mobile Internet is like an animal starting to walk on its own. The value of the mobile Internet is to make Internet services ubiquitous. The time for users to interact with the interactive king is more than ten times that of the PC Internet.
LED e-commerce network sales first, heavy investment to build ERP information system, mature R & D design capabilities, strong data analysis capabilities. Uniform delivery, no pressure on stocks. The goods ordered by the dealer can arrive quickly. Multi-channel comprehensive fatigue, data marketing is more accurate. Collect data from each and more, and do marketing more accurately. WeChat does different marketing through different groups. According to different home improvement areas to do product integration, open platform, let dealers become the director of the enterprise platform. The dealer chooses the product, stereotypes, pricing, and then together to manufacture and check the quality.
E-commerce not only sells lights to make money, but also makes profits by selling services. All the sales of lights are given to dealers. The positioning is that service providers rely on service value-added to make money. Many manufacturers become suppliers and become partners. Currently, he is discussing with many designers to form a self-service sales platform for products and solutions. Provided a product selection book, implemented a private custom needs questionnaire, and solved a thousand problems. Is private customization expensive? Appeared in the Internet age, looks good service, or feels good service. It is understood that at the same time do online and offline combined services. The foundation of a brand needs to be done together in terms of channels, products, prices, and promotions.
Product and price strategy, first-line brand quality, and third-line brand price are issues that many companies need to think about. Lighting brand characteristics of the LED era: model innovation, product innovation, rapid reflection, leading products, leading the market segment. The development of genes relies on the power of innovation, the power of business models to promote capital, lead the industry with R&D and design, capital to help enterprises take off, research as the core of the enterprise, and talent as the cornerstone. Choosing a growth company with an innovative business model will bring an innovative change to the industry and bring you a new model.