LED industry format changes lighting market vying layout

According to research, after more than 20 years of development, Shenyang lighting market dealers have grown from dozens of small stores to nearly 2,000, mainly concentrated in five markets, including Zhangshi Lighting City and Shenyang Shilihe Lighting City. Xingshun Lighting City, New North Lighting City, North Station Lighting City, the lighting market pattern is basically stable, and with the external economic consumption environment, industry changes and the demolition of the old lighting market, the major lighting market is eager to contend, Shenyang lighting The market is about to enter the Warring States era from the Spring and Autumn Five. Located in the Kanto throat, it radiates heavily to the Northeastern market. As the capital of Liaoning Province, Shenyang is located in the southeastern part of China. It is a comprehensive hub city in the Yangtze River Delta, the Pearl River Delta, and the Beijing-Tianjin-Hebei region leading to the Kanto region, with a total area of ​​over 13,000 square kilometers. The area of ​​the district is 3495 square kilometers. In 2013, the city's permanent resident population was 8.257 million, and the urban registered population was 7.28 million. Within an radius of 150 kilometers, Anshan (steel base), Fushun (coal base), Liaoyang (chemical fiber base), Benxi (coal) Iron base), Panjin (oil base), Tieling (coal grain base), Fuxin (power base) and other seven large industrial and commercial cities, with huge market capacity. This not only provides Shenyang with rich mineral resources, but also a market for strong purchasing power. In the lighting market, Shenyang is currently located in the throat zone of the Kanto District, radiating the entire Liaoning Province and the Northeastern market and even Southeast Asia. Whether it is the first-line brands such as NVC, Op, Foshan Lighting, etc., the second and third-line brands have set up regional centers here. In addition, in the lighting brand, because Shenyang has enough radiation, Osgner, Knock, New Terri, and Datang Palace have set up brand stores here. As an important heavy industry base in China, which is mainly based on equipment manufacturing industry, Shenyang is now entering a new stage of development. At present, the old industrial base is being adjusted and rebuilt, and the original heavy industry factory in the urban area will be relocated. In recent years, Shenyang's second and third ring real estate have risen successively, among which the two emerging regions of Shenbei New District and Weinan New District are more obvious. At present, Shenyang's housing prices are more than 7,000 yuan, which is lower than the first- and second-tier provincial capital cities in China. In the purchasing group, the resident population of Shenyang has increased by 48,000 per year since 2012, mainly for migrant workers and foreign university students. The household registration population in Shenyang is still in a negative growth trend, and the overall market lacks a group with strong purchasing power. It has led many real estate developers to launch marketing activities such as zero down payment to promote the market; in addition, due to the fact that Shenyang is located in the plain, it is one of the reasons why the difficulty of real estate development is relatively low. Lighting brand rises into the boutique era With the improvement of people's living standards, the rise of Shenyang's local market, the strong rise of Shilihe Shenyang store in 2009, the grand opening of the international boutique of Zhangshi Lighting City in 2011, the first brand of China lighting chain Mart has entered a strong position, and regional brands such as Yuanfeng have risen to make the entire Northeastern lighting market take a step. In addition, in addition to the local and surrounding markets, Shenyang lighting products also have good performance in Inner Mongolia, and even Russia, Mongolia, etc. When there are merchants indicating that the market is in the peak season, from time to time, Russian merchants wearing high-collar workers come to purchase, and more of them are not directly purchased. , but the purchase of foreign trade, the space will not be too large. At the same time, due to its proximity to North Korea, in recent years, Dandong City, a neighbor of Shenyang, has gradually emerged in the trade of North Korean lighting. With the rise of North Korea’s domestic reforms, it is believed that its market will be further opened in the near future, and it is now necessary to rely on Dandong’s local background. As a middleman, people transport products to the North Korean market for display. In recent years, with the transformation of the old city, some old lighting markets have been included in the demolition scope, and merchants have begun to calculate new stores. Among them, Zhangshi Lighting City has changed the third floor from furniture to wholesale professional market, attracting merchants to settle in. In addition, due to the intersection of lighting stores, merchants often have their own stores in major stores, such as NVC, Opp, Jindian famous products, comparable lighting and other brands, which indirectly burdens the merchants. The wholesale market gathers the unique location advantage of Harbin Harbin, making it a distribution center for lighting products in the three eastern provinces and the Far East of Russia. The wholesale of lamps and lanterns is very active. The professional wholesale market has Fengguang lighting market, Hailong lighting market, Binjiang boutique lighting city, Jiangbei. Kelly Outlets, Beigang Lighting Wholesale Market, Haobai Lighting Market, etc. Among them, Fengguang lighting market is currently the most popular lighting market in Harbin. It opened in 2003 and is located at the intersection of Beihuan Road and Jingyang Street. It is currently the tallest building in the outer area, with a basement to the fourth floor and a total business area. 22,000 square meters. There are about 100 merchants, and several lighting markets around it, such as Haoguang Lighting City and Dabei Lighting City, are all 10,000 square meters or less, and there are dozens of merchants. In addition, some powerful large-scale enterprises are expanding the engineering retail sector. Moved out to stand on the Daxin Street, such as NVC, Op, Buddha, Sanxiong Aurora, Jimei, Langeng and other brands. The Hundred Years Lighting Market is located at No. 262 Daxin Street, Daowai District. It is the earliest wholesale market for lamps in Harbin. It is mainly for the wholesale of second and third tier cities in the province. Philips, Op, Fozhao, Xiangmuju, Guanhua, Haohao and other brands. Into the station, because the location is the old city transformation, sooner or later to relocate, so the merchants are also looking for the future direction of development. Binjiang Boutique Lighting City is located in the south of Songpu Bridge. The business area of ​​the shopping mall is about 20,000 square meters. It opened in January this year. Due to the close proximity to the old lighting market in the North Ring, the store can attract many old market merchants to settle in, and the Northeastern Lighting Wholesale Market and the Best Centennial Merchants have become mainstream. At the same time, due to the complexity of the products, the inconsistency of store specifications, etc., while increasing the store business, the store specializes in desalination, wholesale becomes the protagonist, and crosses with other old markets. Zhangshi Lighting City of Shenyang Zhangshi Lighting City was built in 1998 with a total operating lease area of ​​102,000 square meters, an indoor lighting exhibition hall of 72,000 square meters, an outdoor lighting exhibition area of ​​10,000 square meters, and a private storage warehouse of 20,000 square meters. The parking lot is 10,000 square meters. It specializes in the wholesale and retail of lighting and electrical products. It has more than 320 booths and more than 4,000 employees. It is fully equipped with lanterns, home lamps and engineering lamps. It is the largest and highest grade in Northeast China. The most complete and most professional lighting distribution market. Shenyang North Station Lighting City Shenyang North Station Lighting City has a history of more than ten years of lighting wholesale. It is located in front of Shenyang North Station Square, a transportation hub in the northeast. It covers an area of ​​45,000 square meters and has more than 100 operating households with a occupancy rate of 100. Distribution of high-end low-grade lighting products. The distribution of lighting products is mainly for all kinds of lighting products needed for ordinary consumers before home decoration, with wholesale as the main retailer, relying on small profits but quick turnover to win market share. Due to its location advantage, it is located in the front square of Shenyang North Railway Station. The traffic is very large, the traffic is very convenient, and the after-sales service function is perfect. There are many famous brand products, good quality and good reputation. Moreover, local manufacturers provide a large number of the most innovative new products in a timely manner, and always keep the products updated and occupy the forefront of the market. New North Decorative Building Materials City Liaoning New North Decorative Building Materials City was upgraded and renamed on the basis of the original Hengyi Ceramic City in April 2007. The building area is about 60,000 square meters, of which the total area of ​​the three floors above ground is 44,394.6 square meters. The mall adopts advanced and fashionable design concept, the overall structure is smooth, elegant and generous. The first, second and third floors are divided into different formats, and the layout is rationally planned to form a store connection and a relative facade pattern, effectively enhancing the market popularity, 800 square meters. The stacked patio highlights the extraordinary air; the 200 m2 auxiliary patio forms the second passenger flow center. Shenyang Xingshun Lighting City Xingshun Lighting City is located in the core of Shenyang's largest home business district with a total investment of 280 million yuan. It is jointly built by Wenzhou Developer, Wenzhou Shenyang Chamber of Commerce, China Lighting Association and Shenyang Jiangcheng Real Estate. It is surrounded by China Furniture City. Shenyang, large residential stores such as Taolinju and Northeast Building Materials City. With a construction area of ​​40,000 square meters, it is the largest exhibition platform in the northeast region with the highest scale, standardized operation and excellent service. It is adjacent to the trade base and information distribution center. Xingshun Lighting City will be positioned in the mid-to-high end stores. The project consists of 5 floors, with a business area of ​​40,000 square meters and more than 300 booths. There will be Philip, Osram, Matsushita Electric, Hyundai Lighting, Raymond, Huatai and other well-known brands at home and abroad. It is the most professional lamp market in Northeast China with the most complete lamps and lanterns. Shilihe Lighting City Shenyang Store Shenyang Shilihe Lighting City is located on a scale of 90,000 square meters and a huge capacity of high-end lanterns. Compared with the high-end lantern retail, Shilihe Lighting City has also taken a different approach in the wholesale of lamps. First of all, Shenyang Shilihe B area is mainly positioned as a lighting wholesale function area, because the high-end positioning of the market determines that it can not take the low-end route, so in the wholesale field, Shenyang Shilihe Lighting City has a high-end brand flagship store. For example: TCL home lighting flagship store, Philips flagship store, Huayi lighting flagship store, Ou Bide flagship store and so on.

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