Listen to the big talk about the market situation in the second half of 2016

Although the lighting industry will develop in a better direction, the price of products will be more stable. However, in order to cope with the more complicated market environment, Guoxing always adheres to the strategy of brand and quality, with more precise brand positioning and more precise. The circulation channels, more reasonable product prices and higher quality product quality open up the market, release the value of light, and give customers more optimism in the market in the second half of the year. Guoxing Lighting has insisted on integrating office lighting and commercial lighting. The superior resources, the market will be refined and deep, and focus on brand and quality, with superior technology and stable sales team, to develop a broader sales channel, which is the driving force for the development of National Star Lighting. I believe that in the second half of this year, the overall price of products in the lighting market will tend to be stable, and the overall decline is not large. Compared with the uncertainty in the first half of the year, the situation in the second half of the year is more optimistic. In addition, with the rising of e-commerce and the gradual maturity of intelligent lighting, it has also brought more possibilities to enterprises. If there is a good opportunity, Guoxing Optoelectronics will also try. In the future, both the designer and the end customer, light quality and light perception will become important indicators for selecting products. If companies can make a rational return and create more value for their customers, then no matter how the market changes, they will have their own place. Although the lighting industry will develop in a better direction, the price of products will be more stable. However, in order to cope with the more complicated market environment, Guoxing always adheres to the strategy of brand and quality, with more precise brand positioning and more precise. The circulation channels, more reasonable product prices and higher quality product quality open up the market, release the value of light, and give customers more shocking enjoyment and experience. Scale and differentiation become a new way In recent years, the LED lighting industry is in a downturn, and many companies have entered a difficult period of development. During this time, Zhaoxin LED devoted a lot of efforts in the field of commercial lighting and hotel lighting, and won wide recognition from customers with high quality and cost-effective products, and achieved good market effect. The LED lighting industry is developing rapidly, and frequent product replacements have spawned a large enough replacement market. Overall, the market penetration rate continues to increase, capacity continues to rise, and demand continues to increase. Under such circumstances, in the second half of 2016, enterprises will continue to stage the good game of the survival of the fittest, and inevitably there will be better and better, worse, and worse, when the advantages and disadvantages of the enterprise are infinitely magnified, scale and difference It will be a new way out. Zhaoxin LED has made corresponding adjustments to this, and has continuously increased investment in products, focusing on commercial lighting, and achieved good results in terms of intelligence. In addition, in the channel, Zhaoxin LED integrates multi-party resources and lays more complete sales outlets to seize more LED market. On the team, Zhaoxin LED has always maintained the stability of the team and established a sales, design and technical professional team. Provide more complete design solutions and sales solutions; in the brand, Zhaoxin LED will practice the spirit of Seiko for decades, will practice the spirit of decades of work, integrate into each process, branded in each product, let Customers widely recognize the brand of Zhaoxin LED. The market segment will gain more development space Recently, the filament lamp has become a hot word in the industry, and there has been a wave of frenzy around the world, and it has also made its mark in major lighting exhibitions. Stellar Gaohong has been adhering to the segmentation field of filament lamps for more than ten years and enjoys a high reputation in the field of filament lamps. The brand influence is constantly increasing. In the second half of the year, the next two years will be the toughest period in the industry. The merger, restructuring and bankruptcy of the entire industry will intensify. Many small enterprises cannot escape the fate of being merged or closed down, but this does not mean that the entire lighting market will not work. . The field of LED lighting has great potential for development, and the market segments will also have more room for development. One thing worthy of attention is that from the first half of the year, the world has begun to accept filament lamps. This is a popular outlet and an opportunity. It is an industry recognition of market segments in the big environment. I am very optimistic about the market segment, especially in the field of filament lamps, and stellar Gaohong has made great efforts. Stellar Gaohong’s persistence and focus on the filament lamp for more than ten years has finally brought in today’s harvest. Stellar Gaohong will take the arc filament lamp + dimming + intelligence as the future development direction, do fine, do special, deep light filament market segmentation, and create a new road of filament light belonging to stellar high rainbow. Timely adjustment and positioning Igor focuses on the manufacture of high-quality power supplies, including home lighting power supplies, commercial lighting power supplies, office lighting power supplies, hotel lighting power supplies, etc., and always locates the mid- to high-end market. Our vision is to make high-quality power supplies worldwide. manufacturer. However, from the current point of view, the development of the industry is relatively chaotic, and in the next two years, the LED industry will develop towards intelligence and interconnection, but before the control command system is standardized, everyone is in a disorderly growth stage. In addition, in the relatively stable environment of the whole environment, the competition in the lighting market will be even bigger in the second half of 2016, the number of small enterprises will be less and less, and the living space will be narrower and narrower, which is related to the long-standing price war in the industry. When the price advantage of small enterprises is weakened, the scale advantage and brand advantage of large enterprises will stifle the development dream of small enterprises. In the face of such a market environment, companies must make adjustments as early as possible, identify their own positioning, and respond to the upcoming challenges before they can survive in the cracks. In order to better cope with market changes, Igor will make corresponding adjustments in terms of new channels and new products: First, Igor will use the US and European markets as the development goals of the entire market segment in the future; Second, Igor will According to different market trends, we will adjust our development strategy, develop new products, optimize product structure, improve product quality and cost performance, and become the world's leading manufacturer of high-quality power.

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