The first Internet customized SUV D90 was launched in Shanghai to break the border

At present, the Chinese economy has entered a new normal, and the transformation and upgrading of the auto industry is in line with the current context of supply-side structural reform and domestic consumption escalation. The new normal development in technology is innovation and innovation. Only innovation can drive the strategic upgrade of Chinese auto brands, enhance the self-confidence of Chinese brands, and become the new normal for the development of Chinese autos.

On April 19, 2017, at the Shanghai International Auto Show stage, SAIC Da Chase launched the first large-scale intelligent custom SUV D90 production model that implements the C2B business model with the theme of “Come in the future.

At the same time the debut models also have D90 four-wheel drive AT flagship, D90 four-wheel drive AT cross-country version, T60 pickup small four-wheel drive high chassis country V-AT flagship, T60 pickup off-road version, wide body light passenger FCV80 fuel cell car 14 The merchants Jiejie version, the wide body light passenger V80 Shangjie version, the widebody light passenger V80 business travel version, the pure electric MPV EG10 flagship, and the RV80 C type RV 5 seats 6AMT, are located in No. 1 and No. 3 of Shanghai National Convention and Exhibition Center respectively. Pavilion booth.

The collective debut of SAIC Chase brought more than a surprise across the entire product line, as well as a concept of Chinese car brand innovation and the confidence to surpass it. “At present, the competition in the entire business chain of China’s auto joint ventures and self-owned brands is basically in the phase of strategic stalemate, and the market wrestles with each other. With the upgrading of China’s brand capacity, the cultivation and accumulation of talents, and our commitment to the Chinese market and consumers Insights, in terms of market share, absolute sales, and brand influence, the advantages of Chinese brands have gradually emerged.” Lan Qingsong, vice president of SAIC, stated that “SAIC Chase has established the core philosophy of 'technology, trust, and enterprising'. It is to be led by SAIC Group’s “new four modernization” strategy: “Electrification, Intelligence, Networking, and Sharing”. It will be able to compare product technology strength, business model innovation, global market layout, and new energy smart technologies. Joint venture brand.

In order to firmly implement the SAIC Group's "13th Five-Year Plan" strategic goal, the company will continue to innovate the transformation and upgrading of its development strategy. From the top down, SAIC Chase will first of all transform its philosophy, embark on a wall of fixed-mindedness models, and rely on the Internet platform. The user is directly connected. The large database of massive user needs and feedback has translated into the most realistic insight into consumer demand in China. It is also thanks to big data and smart interconnection technologies that SAIC Datong has established a big data operation center to allow users to drive business requirements and drive data analysis to drive the entire business chain from vehicle planning to production.

The SAIC Chase’s road to innovation does not stop there. Going out of the border and melting the border can see the blue sea. In the six years of SAIC's founding, SAIC Motors Group has taken a giant man's shoulders and relied on a strong system and product technical strength to implement simultaneous development of domestic and overseas models. The traditional power and new energy vehicles have been developed simultaneously, taking into account the production data type products. And consumer products, commercial vehicles, both wings, forward-looking technology reserves in advance. With the differentiated system competitiveness and global vision of business layout, SAIC Datong has taken a brilliant and innovative approach.

Strength comes from the user's participation in the D90 so cut into the high-end SUV market segment

The D90 is a product highlighted by SAIC Datong at the Shanghai Auto Show. It is not only because it is a representative of the high-end SUV segment of SAIC Motor, but also because its 18 product strength points are all derived from user participation. This is the result of the brainstorming of users, designers, and engineers under the C2B philosophy and is the result of "collective wisdom."

SAIC Datong set up and operated its own digital platform “My Bank MAXUS”. It has established functions such as forums, shopping malls and research. It has accumulated 600,000 fans to participate in the definition, development, certification, pricing, configuration, and improvement of the entire vehicle. The whole process.

The full-size figure of more than 5 meters is determined by the needs of tens of thousands of users. It was this decision that allowed SAIC Chase to select the real market for D90, and made the previous Chinese brands want to do, but never had to pass due to lack of data support. Try to lengthen the body length to 5 meters.

The initial size of the D90 was 5,200mm in length and 2050mm in width. This was determined by the senior executives of SAIC Chase. However, the design team found that most customers think that the car is too long and too wide to open in the city. How to do? Implementing the C2B core values ​​of authority and decentralization, the users said, overthrew the opinions of the leaders, heightened the height of the vehicle, compressed some of the width, and both had a tall and mighty vision, and made adjustments to facilitate parking. This small detail shows that C2B's deconstruction philosophy has consistently applied in the D90 development process.

The highly original design means that Chinese local designers understand the preferences of the Chinese people better. Therefore, they will not pursue the design of pure hardcore in terms of appearance, and will take more care of the stable Chinese consumers want. With a sense of movement, the front face is domineering, the waistline is smooth, and the octagonal front of the sky is filled with the air intake grille, and the 21-inch wheel is the result of direct user participation.

Because there are 30,000 users involved in customization, D90 has a more clear direction than the same level of high-level sense of the car, high platform, Tong plastic center console with sutures, two-color match, a series of 3D instrument panel design, can let People find the feeling of sitting in a luxury SUV. The seats and door panels, specifically for the user's opinion, joined many of the luxury SUV may not be equipped with diamond stitches, of course, there are Chinese consumers like the panoramic sunroof ... It can be said that in the interior design, D90 per One step is all in the right place.

With the marriage of SAIC and Ali, SAIC Datong, which enjoys internal resources, will naturally be ranked the highest in the country in terms of car connectivity technology. The standard is a 12.3-inch large central display with the largest size in its class, equipped with the latest SAIC Ali. Smart Connected System. SAIC's autonomous Corps is now the most watchful of the "Internet car skills", the power of the time online to make your D90 can automatically pay; listen to online music, audio books; use online navigation, remote control, voice interaction, travel sharing; but also OTA air remote iteration. The D90's SAIC Smart Connect system can also interact with most IN internet products such as sports cameras, drones, and electric balance cars to meet your entertainment and social needs in real time. It can be said that Ali’s unique skills, D90 not only learned the heart, but also armed to the teeth.

Of course, the D90's "willfulness" lies in the fact that the concept of customization goes through to the performance and configuration level. It breaks the standard configuration concept. On the D90 you can also customize almost all core functions and configurations. It is not only a very hardcore SUV, but also a four-wheel drive and a four-wheel drive option. It is also a versatile, except for gasoline (2.0T, 165kW (224PS), maximum torque of 360Nm), there will be diesel models available in the future For selection, seating arrangements can even choose up to 8 layouts such as 2-3-2 or 2-2-3. Barrier styles, rim styles, enclosure designs, exhaust styles, interior styles, and even four-wheel-drive models can all be selected in the future.