2015, lighting tradition will be subverted

Dr. Pan Wenbo, Chairman of Guangya Group, will enter the heating channel with the 2014 waste heat and the new Dongfeng in 2015. 2014 is an important year for the LED industry revolution. Throughout the upstream, midstream and downstream industrial chains, the industry's financial tensions are still continuing, mergers and reorganizations are constantly taking place, new reshuffles occur, industry concentration is getting higher and higher, and new large-scale changes may be triggered at any time. At present, there are still more than 20,000 LED lighting companies in China. It is expected to be reduced to 10,000 in three to five years. As the largest application market for LED lighting products in the world, the competition in China's LED lighting market will become more intense in the next three to five years. With the continuous improvement of LED performance and the continuous decline of manufacturing costs, as well as the continuous improvement of industry-related application environment and policy environment, the application range of LED coverage will be further expanded, and the LED lighting market demand will rebound significantly in 2015. But inevitably, the LED industry is entering the era of meager profit. In the face of industry changes, many companies have no direction, just crossing the river by feeling the stones, looking for a new way out. In fact, companies need to change their mindsets, obtain funds through mergers and acquisitions, and even indirectly, which is a very good way. Reorganization and integration is the general trend. In 2015, the price of LED lighting products will become more and more civilian, and the penetration rate of LED lighting will continue to increase. LED manufacturers must not only obtain cost advantages through economies of scale, but also must follow the road of brand management, multi-channel development and core technology competition. In 2015, LED intelligent development will accelerate the pace of popularization, and technology will become the lifeblood of enterprise development. Most enterprises that do not have their own core technology and stay in the low-end assembly technology will lose market competitiveness. In 2015, LED vertical e-commerce will suddenly rise. In 2014, lighting e-commerce sales accounted for only 10% of all channel sales, but it is expected that e-commerce will become the largest channel for lighting products sales after three or five years, and e-commerce is not limited to popular and standard lighting products. Not only limited to the consumer terminal market, professional and customized lighting e-commerce will subvert traditional consumption habits, and e-commerce channels based on the entire industry chain will also subvert traditional marketing thinking and open up new survival channels. In such an era of great change, great differentiation, and great turning point, enterprises need to have open minds and keen insights to open up a new situation in the LED industry.

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