SAIC Chase will export to Australia
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After 102 vehicles were exported to South Africa in July, SAIC Commercial Vehicles will again enter Australia. Last week, SAIC Chase and Australia signed a vehicle export agreement. In the future, they will provide Australia with seven models that are developed specifically for Australian freight and business reception. At the same time, SAIC Datong’s dual-brand strategy for overseas markets is also officially launched. In the future, LDV and MAXUS brands will be adopted according to local conditions.
SAIC Chase executives said last week that the overseas dual-brand strategy that LDV and MAXUS dual brand in parallel, in the LDV has a strong brand heritage in areas named after the LDV, such as the Commonwealth countries and Europe; in other countries using MAXUS name, And through the "public" sign to unify the global awareness of the "technology, trust, enterprising" brand connotation.
Australia will become the first overseas developed market entered by SAIC Chase. At present, SAIC Commercial Vehicles has established a CKD assembly plant in Southeast Asia and has exported to Malaysia and Myanmar in bulk. It has also exported Chile to open the South American market. A global marketing network system covering Asia, Africa, South America and Oceania has been initially established. Next, SAIC Chase entered the European market and began to count down.