· Toyota's new car sales in China broke through a million high in 2014

Toyota Motor announced on January 6 that the sales of new cars in China in 2014 reached 1,32,400, an increase of 12.5% ​​over the previous year. This performance set a new annual sales record and broke the million mark for the first time.

According to a report by Japan’s Kyodo News on January 7, due to the slowdown in China’s economic growth, some analysts believe that the growth rate in 2014 will be less than 10%, but the sales of small cars are good. It just failed to achieve the goal of “more than 1.1 million vehicles”.

In December 2014, sales of new vehicles in the first month increased by 15.3% year-on-year to 125,000 units. The sales target for 2015 was 1.1 million units.

In addition to the well-being of the upgraded compact car "Cola" launched last summer and the new compact car "Raining", the sports utility vehicle "RAV4" launched in 2013 and the small car "Yalishi" are also very popular.

China has been affected by the downturn in the commercial housing market, and economic growth has slowed significantly since the summer of 2014. According to the China Association of Automobile Manufacturers, the cumulative sales of new vehicles in January-November 2014 increased by 6.1% over the same period of the previous year, and the growth rate dropped significantly.

In China, the world's largest auto market, the addition of manufacturing giants has made the competition even more intense. In the future, Toyota will adopt a development strategy to further enrich the sales system in local cities where the economy is expected to grow.

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