·In 2013, the top 100 Chinese car dealers released Zhejiang’s list

On May 28th, China Automobile Dealers Association released the “Top 100 Distributors of China's Automobile Distribution Industry in 2013” ​​in Beijing. This is the fifth consecutive year since the China Automobile Dealers Association was launched. Zhejiang once again ranked first among the provinces in terms of the total number of 13 companies listed. The list of Zhejiang enterprises was increased compared with last year. Among them, Zhejiang Yuantong Electromechanical Group and Zhejiang Jinchang Automobile Group continued to lead and separated in the first two seats in Zhejiang.

Increased on the list

Declining

The top three in the country are: Guanghui Group, SINOMACH Co., Ltd., and a large group. The top three rankings in the country are consistent with last year. In 2013, the number of tens of billion-level dealers reached 31, six more than last year, and 10 more than the previous year.

Zhejiang enterprises continue to exert their strength. Among the top 100 companies on the list, Zhejiang enterprises accounted for 13% of the country, and 9 companies ranked among the top 50. Compared with last year, there is one more. Zhejiang Yuantong Tonglian Zhejiang Enterprise No.1, Zhejiang Jinchang Automobile Group jumped three times with an operating income of 14.805 billion yuan, ranking 21st from 21st, ranking second in Zhejiang and Zhejiang; Zhejiang Hecheng also jumped from 27th At the 22nd place, Zhejiang Baolide became the third Zhejiang enterprise.

Although there are many car companies on the list in Zhejiang, the severe economic situation in the past year has formed a certain impact on the Zhejiang market. Many companies have experienced a decline in rankings. Zhejiang Kangqiao Motors has slipped from 23 to 27; Wenzhou’s Hongxu Group slipped from the 45th place in the top 100 list to 50th place; Ningbo Ningxing slipped from 69th to 76th; Zhejiang Hezhong slipped from 77th to 85th; Ningbo will fall from 89th to 96th tomorrow; People are very grateful that Zhejiang Guangcheng Automobile, the ranking in 2012 has dropped from 54 in the previous year to 84, and in 2013 it fell out of the top 100 list.

There are also new stars to advance. Zhejiang Wanyin, headquartered in Hangzhou, entered the top 100 list with the same black horse, and ranked 53rd in the country with a high turnover of 5.495 billion yuan.

According to industry analysts, those car companies that operate brands that are too single or too large are “stressful” in these years. For example, Zhejiang Guangcheng Automobile, whose layout is mostly Japanese brands, has been profitable in the market where Japanese cars are generally depressed in the past two years. And some large enterprise groups, their brands are mixed, and the overall situation is not good, the revenue has been dragged down. However, those car companies that have been deeply cultivating mainstream luxury car brands for many years have been ranked relatively stable. “After the Hangzhou limit, this gap is particularly evident.”

After market

Is the next piece of cake

In the past two years, the economic situation has not improved significantly, and Zhejiang, a country with a developed private economy, is at the forefront. In the top 100 list, many Zhejiang enterprises have slipped their performances, and they are under pressure to operate. In particular, the Hangzhou market has encountered limited licenses this year. The top five headquarters of Zhejiang enterprises are all in Hangzhou. Will the rankings next year be affected by restricted cards? How should a car dealer break through?

The reporter noted that a major feature of the 2013 Top 100 list is that after-sales service contributes a lot to corporate profits. In 2013, the dealer group's top 100 after-sales service business accounted for 50% of the profit, which was greater than the new car sales profit.

“90% of the previous revenue is sold by new cars, and now the service output value of the after-sales service is under support.” Zhu Zhendong, chairman of Zhejiang Jinchang Automobile Group, told reporters that Zhejiang Jinchang’s ranking jumped, largely due to the new opening last year. BMW 4S stores and professional repair shops have increased their output. “Our retail service absorption rate can be 73%.” Zhu Zhendong explained that if it is 100%, it means that all income comes from after-sales service. Now selling cars can not make money, and even lose money, relying on insurance, finance, used car value-added services and maintenance to support the huge expenses and profits of a 4S shop. Therefore, the industry believes that after the post-limit environment in Hangzhou, the auto dealer group should shift its focus to improving after-sales service and improving service quality, and promote the further transformation of dealers from sellers to service providers.

The top 100 reports put forward three concerns: First, the development of used cars lags behind the sales of new cars. Enterprises need to overcome the phenomenon of “re-car sales, light-use car replacement” and promote the development of used car business. Second, the top 100 enterprises need to further adjust their business structure, especially to expand the after-sales service business adjustment. In the future, it is necessary to focus on the used car and automobile aftermarket. Third, forecasting industry concentration will be further evident. In 2013, the total number of 4S stores in the country decreased by 6.5%, while the distributors of 4S stores in the top 100 enterprises increased by 13.8%, accounting for 22% of the total 4S stores in the country. It is predicted that the scale of the Group's large-scale operation and industry concentration will be more in the future. obvious.

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