The three major pain points of the e-commerce platform have become an insurmountable "gap"

In recent years, the lighting industry e-commerce platform has long stood on the cusp of the industry, but the distance is still far away. The reality faced by the lighting e-commerce is so cruel, all kinds of e-commerce platforms are constantly emerging, and all the people who see it are full of confidence, all of them are dedicated to the prosperity of the world, and they all want to use the innovative mode to rescue the manufacturers from the fire. Although the lighting industry's plates are small, due to the continuous innovation and development of the lighting industry's form and technology, it means that the future growth potential is huge, and it still attracts a large number of pioneers to participate in the test. However, it has to be pointed out that the three major pain points of the current lighting e-commerce platform are important obstacles to stop the pace of advancement of the manufacturers, and may also be the gap that cannot be crossed in the end. 1, the first major pain point This is a small e-commerce platform, it is difficult to compete with the large e-commerce platform on the same stage, but may be stepped down instantly. If the lighting e-commerce platform wants to grow and develop, it depends on the face of the large-scale e-commerce platform. If you can accommodate it, you can't accommodate it. For example, Opto, NVC, TCL and other lighting lighting brands, directly choose Tmall, Jingdong, Vipshop and other large-scale e-commerce platform cooperation, do not give the opportunity to close the so-called lighting e-commerce platform. At present, the enterprises with a little bit of strength are probably doing this. The remaining favorable resources for the lighting platform are not much, and the road will become narrower and narrower. 2, the second major pain point is still limited to one area, the output value is relatively too small, it is impossible to have too much investment, can not introduce too much investment, and there is not enough funds to develop and build. Nowadays, the lighting e-commerce platform has played the idea of ​​pan-home. Because the pan-home camp is like a cloud, there are countless defeats. This is undoubtedly a bloody road, and it is bound to be fierce. Alibaba, Jingdong, and Vipshop will not use the billions of dollars to invest in fame and market. At present, there are hundreds of millions of inputs in the lighting e-commerce platform. The introduction of the highest VCs is not more than one billion, and it is even less likely to have billions of inputs. Without enough funds, it will certainly not last long. 3, the third major pain point is not attractive to consumers, mainly relying on the cooperation of intermediate partners to promote, it is difficult to generate trading behavior. Even if you have a partner, you have to take a free ride to complete the goal. Some people in the industry think that this is a pseudo-e-commerce platform, or that there is less skin and no need to open up the battlefield alone, so it becomes a blank market. Even so, the big head of online shopping in the lighting industry is still in the hands of Alibaba, Jingdong, Vipshop. In this year's double 11 lighting products transaction, only the major brands such as Op, NVC, TCL and so on through Alibaba, Jingdong, Vipshop and other three sales have already smashed the overall sales of the so-called lighting e-commerce platform. As everyone knows, many of the sales of these platforms are plundering the sales of partner stores. It is understood that there is a fairly good platform, each franchisee charges up to 50,000 yuan each year, and now franchisees are almost all over the country, and franchisees all said that this did not bring consumers, not to attract franchisees Consumers who bring in sales, but the so-called rich factory resources, can make consumers more selective, and can not fundamentally increase sales. In the final analysis, if the lighting e-commerce platform can not attract consumers, it is like no one in the market to buy, the final failure is inevitable. Even though the flowers have not been harvested, we can still report the warmest applause and pay a high tribute to the pioneer of the era of lighting e-commerce platform.

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