Sunshine Lighting's net profit in 2014 was 288 million yuan, up 24
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Sunshine Lighting released its 2014 annual report on April 14. The company achieved operating income of 3.251 billion yuan in 2014, a year-on-year increase of 2.59; net profit attributable to shareholders of listed companies was 288 million yuan, an increase of 24.31 year-on-year; deductions attributable to shareholders of listed companies were not frequent The net profit of profit and loss was 264 million yuan, a year-on-year increase of 40.80. Among them, LED lighting products revenue of 1.624 billion yuan, an increase of 65, sales of 71.57 million (sets), an increase of 124, mainly due to the popularity of LED lighting products and the company's fundraising projects gradually put into production. The income of integrated electronic energy-saving lamps was 1.151 billion yuan, a year-on-year decrease of 25.27, and the sales volume was 182 million. This was mainly due to the sharp decline in demand of Philips. Energy-saving lamps and lanterns revenue was 391 million yuan, down 32% year-on-year, and sales volume was 20.63 million sets. The proportion of LED lighting revenue increased to 50. In 2014, the proportion of sunshine lighting LED lighting products increased from 31 in the previous year to 50. The transformation of the company's business from traditional lighting to LED new lighting has been basically realized. In addition to the development of the traditional light source and office lighting, the company has developed a series of products in the weak commercial field and outdoor lighting field due to the comprehensive replacement of LED light sources, and achieved rapid growth in the market. At the same time as the LED business grew rapidly, the product structure was further optimized, and the proportion of lamps exceeded 40. Therefore, the transformation of the company's business from traditional lighting to LED new lighting has basically been realized. In addition, Sunshine Lighting said that 2015 is the year of development of the company's own brand, and it is not excluded to realize the channel development of independent brands by increasing capital investment or mergers and acquisitions. E-commerce and smart lighting are driven by new technologies and new business models such as the Internet and the Internet of Things. The company also launched an e-commerce sales model and intelligent lighting business in 2014. Due to early concerns affecting offline sales channels, Sunshine's e-commerce business started relatively late, and now it is catching up by increasing investment. At the same time, in 2015, we will combine micro-marketing to promote online and offline interaction and complement each other. During the reporting period, the company participated in the establishment of the Intelligent Lighting Professional Committee of China Lighting Association, and quickly launched intelligent lighting products with remote cloud control in the market, becoming the first lighting enterprises to sell intelligent lighting products on Jingdong and Tmall platforms. Although the outbreak of intelligent lighting still takes time, the Internet phenomenon caused by the integration of lighting technology and Internet technology has expanded the original business form in business models and business areas. Sunlight Lighting has launched the exploration and application of intelligent lighting technology and market. reserve. In 2015, the company will continue to increase investment in new business, foster the development of new business models and new business applications, and introduce market-oriented mechanisms to develop these businesses, and strive to complete the intelligent lighting product chain layout, and expect to be within 2-3 years. There is a truly widespread application period for smart lighting products. Low-priced sales will bring a more competitive environment. Looking forward to 2015, Sunshine Lighting said that with the LED market still maintaining rapid growth, it is expected that the energy-saving lamps in 2015 will be affected in the United States and Latin America, which have little impact. decline. In the next 3-5 years, LEDs will replace the traditional light source and lighting market that has accumulated over the past 10 years, and the market may be scaled up in the short term. However, as more and more enterprises gradually form scale, the competition of scale effect will lower the sales price of products, making the competition environment of LED more fierce, and some enterprises with irregularities may even make the market order difficult to reach a balance in a short period of time. Through the development of the past few years, Sunlight has initially formed the scale effect of LEDs, and has sufficient confidence to obtain the market. At the same time, it must pay double efforts to achieve market share. In addition, Sunshine Lighting proposed that the company's business plan for 2015 is operating income of 4 billion yuan, operating costs of 3.060 billion yuan, sales expenses, financial expenses, and administrative expenses totaling 547 million yuan, and the net profit attributable to owners' equity of the parent company is 360 million yuan. (Note: This business plan is not a company profit forecast.)