The start is a decisive battle! Dongfeng Dana Axle Marketing Marketing swearing
According to industry analysts: The current commercial vehicle industry has entered a period of stock competition, and micro growth or negative growth will become the norm. Compared with the 2018 export performance, the challenge target of 2019 is 19.3%, and it is conceivable to reach a difficult situation in this case. To achieve this goal, it is bound to come up with a more powerful competitive weapon. At the meeting, the company's marketing director Liao Xiaoming released the "2019 marketing transformation plan and action plan." In the new year, the company will focus on customer value and actively promote marketing transformation. Focus on customer value as the center, build a marketing system around customer value research, customer value program building and customer value transfer, build a team of excellent account managers, and support the implementation of customer value strategy. Focusing on the marketing transformation, the focus is from all four aspects, and the sprint challenges the target. One is to make strong passenger car bridge sales, the second is to make big truck bridge sales, the third is to excavate parts sales, and the fourth is to activate electric drive bridge sales. To meet the marketing transformation, build a new value marketing system for the needs of new talents. At the meeting, the "Teacher's Apostle" action plan was also released. Zhang Huai, the head of the Marketing Headquarters Management Department, introduced the implementation plan of the teacher and the 10 pairs of teachers and apprentices became marketing pairs. Focusing on the implementation of marketing issues, the training of marketing skills will be carried out through the “teachers and teachers†approach, giving play to the leading role of business backbones, inspiring marketers to improve their skills and expand their enthusiasm for the market, and lay a solid foundation for the rapid expansion of the market. Jin Renyong, the general manager of the company, encourages marketing officers to establish a strong sense of crisis, responsibility and mission, to stimulate team cohesiveness, execution and combat effectiveness, to advocate the wolf culture, to forge the wolf team, and to enhance the ability and level of the tiger's mouth to eat. Every battle will win, with good performance to welcome the 70th anniversary of the founding of New China and the 50th anniversary of the construction of Dongfeng. Wang Long, the party secretary of the company, asked the marketing officers to take the initiative to try their best to implement the value marketing concept, comprehensively look for opportunities to increase, aim at the established goals and directions, and use the spirit of more high morale and competition to set off their sleeves and work hard. Fully achieve export targets. Wang Shuji borrowed the Tang poem "Huangsha hundred wars to wear gold armor, do not break Loulan will not return" incentive marketing soldiers: firm will win confidence, look forward to triumphant return. Silicone Baby Bowl,Suction Cup Bowl,Weaning Suction Bowls,Silicone Weaning Bowl Hubei Daxin Electronic Technology Co., LTD , https://www.hkdaxinrubber.com
Dongfeng Dana Axle 2019 Marketing Swearing Conference 
Jin Renyong, General Manager of Dongfeng Dana Axle 
Dongfeng Dana Axle Party Secretary Wang Long