Volkswagen's top three attacking Daimler's dominance challenged
Daimler is the world's largest truck manufacturer and the world's third-largest car manufacturer. Its truck brands include Mercedes-Benz, Freightliner, Western Star and Fuso. Its product types include light, medium and heavy trucks as well as special vehicles. The long history of Daimler commercial vehicles, as well as its advantages in technology, profitability and global market share, has allowed Daimler to sit steadily on the top spot of commercial vehicles worldwide. YKW08-20 mini crawler excavator is a collection of beautiful design, high configuration, good performance,low fuel consumption with wide operating ranges. It is suitable for loosing soil of vegetable greenhouse, municipal departments' landscape engineering, digging holes for tree planting in orchard, crushing concrete surface and sand-gravel mixing material, small space working sites etc. Adopting quick hitch that make you change working attachment easy and fast, and also can reduce maintenance and operating cost. Small Digger Hydraulic Bucket,Crawler Mini Excavator,cheap 2 ton small crawler excavator Henan YK Prospecting Machinery Co., Ltd , https://www.yyundergrounddrillingrig.com
If the three brands are fighting each other, they will be slightly less attractive than Daimler. However, the three major brands joined forces to fill their respective disadvantages and strengthen their advantages. No matter whether it is technology, profitability, or market share, they will not lose Daimler.
North American market: Daimler wins
Whether in Europe or India, the close competition between the four companies has never stopped, and over the years difficult to decide.
Europe is a strong market for the above four companies. The market for commercial vehicles is relatively stable. In 2012, due to the government debt crisis, industrial users delayed purchase orders for heavy trucks; in addition, the reduction in public facilities budget led to a sharp drop in passenger car sales; the annual production and sales volume of commercial vehicles was zero and negative in comparison with the same period of last year. Between 10%, therefore, the above four companies are difficult to distinguish in the European market.
However, the North American market has highlighted the advantages of Daimler's global layout. With its brands such as Freightliner, West Star and Fuso, Daimler Group has already taken root in the North American market. Although Daimler flexed its muscles in China, Russia and India in recent years, its main revenue still comes from its strong market in North America. , Western Europe and Japan. According to the forecast of Daimler Group, in 2012, North American production and sales will increase by 15% to 20%. However, Volkswagen, Mann, and Scania, the three have not yet entered the U.S. market, and Nielsen made it clear that “U.S. commercial vehicle products have their uniqueness, and the regulatory standards are different from other markets. Therefore, Mann will not enter the U.S. market in the near future. "From this point of view, if Mann, Scania, and Volkswagen want to surpass Daimler and achieve the top in the world, the North American market cannot be ignored.
The Indian market: first take root and then split
It is understood that the BharatBenz brand light truck was built on the Mitsubishi Fuso platform, and the price is only 5% to 10% higher than the price of the light truck of the local commercial vehicle manufacturer Tata Motors.
At the same time, Man and Scania also accelerated the pace of entering the Indian market. MAN's joint venture in India, MANFORce, mainly produces CLA series mid-to-high-end heavy trucks, with load ranges ranging from 16-49 tons, with prices ranging from 33,470 to 52,022 euros, with a target output of 24,000 units. Scania also confirmed plans to establish an Indian company headquarters in India, including maintenance workshops and central parts warehouses, and to target an annual sales of 2,000 trucks, 1,000 buses and 1,500 engines.
After years of development, the Indian market has developed into a market that sells nearly 270,000 commercial vehicles annually. It is predicted that the Indian market will maintain an annual growth rate of 7%-8% for the next five years. But so far, no multinational car can really squeeze into the Indian market. Many multinational commercial vehicle manufacturers, in addition to Navistar has a mature domestic production line in India, Man, Volvo, Hino, and Kamaz enter the Indian market through joint ventures, wholly-owned or imported, altogether in the Indian market. It can only account for 15% of the share. Strategically, Mann and Scania adhere to the high-end line, and Daimler chose a route that is relatively close to the people. But for multinational car manufacturers, the first step in the Indian market is to deal with strong local commercial vehicle manufacturers. The next step is Volkswagen, Mann, Scania and Daimler.
China Market: Daimler temporarily overtakes
For the Chinese market, Daimler's position is clearly difficult to shake. Daimler is the absolute leader in China's imported heavy truck market, with 6,000 sales a year. And Man and Scania add up to only 2,000 cars. As for the popular commercial vehicles, they are rarely seen in the Chinese market.
In China's imported car market, Daimler’s status as a leading player is obviously not something that one can surpass. In addition, in terms of localized production, Daimler’s joint venture plant with Beiqi Foton has already been established, and Daimler holds a 50% stake in the joint venture company. In the joint venture with China National Heavy Duty Truck, Mann has less power to speak, only 25% plus one share. Scania and Volkswagen Commercial Vehicles have no joint venture in China. As for passenger cars, Daimler has already established a joint venture with Fuzhou to produce light passenger vehicles; Scania only has technical cooperation with Suzhou Jinlong and has not formed a substantial joint venture; Man has no passenger car joint venture in China. . Therefore, from the perspective of localized production trends in the future, Daimler’s leading position in China, even though it is the combination of Volkswagen, Mann, and Scania, I am afraid that neither can surpass it.
From a global perspective, the Volkswagen Group's top three are most likely to be the first to surpass Daimler in the European market; in the North American and Chinese markets, it cannot be surpassed in the short term. In any case, this is a contest between masters, and whoever wants to overcome his opponent is probably not an easy matter. However, it is precisely because of this that the results of the attack are more interesting.
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