Domestic LED lighting market price increase, overall rebound
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Recently, the National Semiconductor Lighting Engineering R&D and Industry Alliance Industry Research Institute (CSA Research) released the 2016 LED Industry Quarterly Analysis Report, which comprehensively analyzes the first quarter of the 2016 LED industry from four aspects: policy, technology, industry and market. Development. CSA Research pointed out that in the domestic LED market, under the favorable policies of the country to introduce a series of destocking, the real estate market is heating up rapidly, driving the overall demand for lighting to rebound, the price increase is reduced, and competition is still intensifying. CSA Research said that according to the company's spring trade fair and one quarterly report, downstream lighting shipments continued to grow. On the other hand, the price of LED bulbs continues to decline. In the past year, the price of LED bulbs has dropped by 24%, and there is basically no price difference with traditional energy-saving lamps. The price index of Guzhen comprehensive lamps shows from July 2015 to 2016. In March, the price of lighting fixtures fell by 6.87% during the shock. In addition, a new round of price wars between various manufacturers has also started, Philips set a low-end target of 2016 LED bulbs ex-factory price dropped to 0.8 US dollars, a drop of more than 20%. Figure is a 40W incandescent warm white LED bulb price chart Figure 6 Zhongshan Guzhen lamp price index trend and from the market terminal feedback, CSA Research believes that LED lighting in the physical channel stores generally reflect a decline compared with the same period last year The profit margin has decreased. After the lighting industry entered the era of small profits, competition is more reflected in competition in channels, brands and market strategies. Many LED lighting companies are still expanding their sales network. There are more than 23,000 distributors of Mulinsen lighting, and more than 1,000 distribution outlets of Guoxing Lighting, while the traditional lighting powerhouse has more than 3,000 domestic outlets in Foshan.