Stay away from the "cold wave" four strokes to resolve the bottleneck of LED enterprise development

The industry reviewed 2016 as the first year of the 13th Five-Year Plan, which has quietly passed through a quarter. According to the first-quarter performance report released by major listed companies in the near future, the profitability of most LED companies in the first quarter There has been a different magnitude of growth. Last year, the overall scale of China's semiconductor lighting industry reached 424.5 billion yuan, an increase of 21% compared with 2014. Compared with the annual growth rate of more than 30% in the past 10 years, the growth rate has dropped significantly. LED general lighting is still the most important driving force for market development, with an output value of 155.2 billion yuan, a growth rate of 32.5%, and a penetration rate of more than 30%. The proportion of the application market also increased from 41% in 2014 to 45 in 2015. %. The dominant enterprises in the LED industry have ushered in the spring of the industry, and the overall industry boom is expected to continue to pick up. As China's LED lighting industry continues to mature, cold words, price wars, premature aging and other hot words are endless. In this process, the market competition is increasingly fierce and cruel, the homogenization of LED products is serious, and the overcapacity has caused the price space to be forced to be compressed again and again. The situation of survival of the fittest is inevitable. Four moves to resolve the bottleneck of LED enterprise development The 2015 Central Economic Work Conference put forward five major tasks, among which active and steady resolution of overcapacity is in the first place. At present, the LED lighting market as a whole is showing a growing trend, and problems in its development process are becoming more and more apparent. In the global market, China is still a major producer of global lighting products. In the future, China's LED industry will still face a huge process of de-capacity. 1. Establishing an Internet market mechanism system In the face of overcapacity and market competition, Li Xiaoxia, director of Lemei Optoelectronics Marketing, suggested that the industry must establish an industrial Internet market mechanism and market system, and use modern emerging Internet technologies to collect resources and research. Develop, utilize, produce, store, and deliver information products. Through information technology to optimize resource allocation, provide enterprises with production, processing, sales, after-sales service and other services, so that the upstream and downstream enterprises of the industrial chain can establish cooperation, form a production community, make production efficient and controllable, and protect enterprises. Produce benefits and avoid vicious competition. Only by making full use of Internet technology, LED manufacturers can grasp the dynamic information of market price, market, supply and demand in real time, in order to improve their ability to resist risks and pass risks.

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